Green marketing spreads on Facebook with winery application

Green marketing spreads on Facebook with winery application

Over the past year, it has become difficult to read business news without finding a mention of how one company or another has launched a recycling initiative or installed solar panels. Motivations vary, but marketing departments long ago realized that going green generates good press.

Enter Village Green Energy with a Facebook application it’s calling Green My Vino. With it, users give “gifts” of renewably generated electricity to each other; each time they hit certain milestones,… Continue Reading