Visible Measures earns $10M for video tracking biz
Visible Measures, an online video analytics company, has raised another $10 million in funding. According to company executives, the funds will be used to build out its current online video tracking products, and expand its data tracking tools.
The company’s core product is VisibleCampaign, which allows content publishers and advertisers to track and demystify the reach and engagement of their video content. It works by allowing publishers to embed tracking tools into their videos, which in… Continue Reading