TubeMogul raises $3M for video analytics, syndication
TubeMogul, an online video distribution and video analytics service, has raised $3 million in a recent round of funding. Founder Brett Wilson says the company will use the funds to grow its video distribution platform and streamline its analytics tools.
The Emeryville, Ca.-based company has made waves by letting online video publishers syndicate and track their content across a number of sites. Of the two services, TubeMogul’s video syndication offering tends to grab the spotlight. Branded… Continue Reading
Visible Measures, with fresh funding, launches audience analytics for video
Visible Measures is the latest company trying to give publishers better knowledge of how users react to their videos — so that they can insert advertising in the right places.
The core of Visible Measures’ technology is a tracker that content owners attach to their videos. Once installed, they can see what viewers do with the video — how long they watch for, whether they use controls like the pause, whether they rewind or jump forward… Continue Reading
Roundup: Visible Measures, Searchles, suits, Jubii, Obama, Kleiner, more
The latest action:
Grouper sends “cease & desist” letter to Searchles, but it may backfire — Grouper, the online video sharing site now owned by Sony, sends a C&D letter to Searchles to demand it stop taking Grouper videos and placing them in Searchles’ own player skin. Grouper says the practice removes things like copyright protection technology, as well as buttons such as “flag as inappropriate.” The controversy is recorded at Searchles’ blog, which, incidentally, provides a… Continue Reading