Visible Technologies raises $6M to help companies track buzz
Visible Technologies, a service that lets companies follow what’s being said about them across the web, has brought in $6 million in a third round of funding. This bumps its total capital raised to $18 million since its founding in 2003. Based in Bellevue, Wash., the company’s investors include Ignition Partners and WPP Group. Two other companies, BuzzLogic and BuzzMetrics do roughly the same thing, reports paidContent.
Its two main products, TruCast and TruView, monitor blogs,… Continue Reading
Visible Technologies, online identity tracker, raises $12 million
updated
Visible Technologies, one of the more prominent companies that helps people and companies track their online identities, has raised $12 million in financing.
Like competitors Buzzlogic, Radian6 and others, Seattle-based Visible Technologies has developed software that tries to find mentions of clients on web sites.
Its Truview product analyzes search engine results on clients, tries to determine if the mentions are positive or negative, then sends a report to the client and tries to connect them directly… Continue Reading