After layoffs, Spot Runner down but not out
Spot Runner, a digital agency for television and online video advertisers, announced that it laid off another 60 employees last week, adding to its earlier deep cuts of 115 in November and 50 in August. Things are looking pretty grim for the Los Angeles-based company… Continue Reading
Bertelsmann invests in ImageSpan’s technology for automating royalty payments
ImageSpan hopes to make a mint by counting up the pennies that artists and media companies are owed every time someone downloads a song or plays a video over the internet.
One of the nightmares of the digital age is how to track what an artist… Continue Reading
Visible World, a targeted cable advertiser, raises $25M
Targeted advertising, based on geographic location, age, gender and other factors, is a pretty common concept by now. Visible World wants to bring it to cable television, with an added twist — editing of specific commercial spots to appeal more to individuals.
Say a large company… Continue Reading