Crowd Science offers demographic data for mid-sized blogs, but how big is the market?
When it comes to their audiences, most blogs have a knowledge gap: while Google Analytics is wonderful for determining the sources and volume of their traffic, it tells them very little about the people that constitute it.
Expensive traffic measurement services like ComScore and Hitwise, which analyze audiences by recruiting large groups of people and following their surfing patterns, work well for sites with tens of millions of visitors, but their utility starts to wane for… Continue Reading
Vizu adds maps for its online polling results
Vizu, a provider of online polls, has added a new feature for mapping the results of its polls. It uses Google Maps to display who voted how, geographically.
It’s another example of how the Web is transforming a very expensive process — polling and research costs thousands of dollars — into one that the masses can afford.
The feature comes with every new Vizu poll created (we’ve used Vizu at VentureBeat a few times, mostly recently forming… Continue Reading
Online polling service, Vizu, raises $2.9M more, led by DFJ
Vizu, the company that offers online polling to companies seeking to market their products, said it has raised $2.9 million in funding, led by a $1.5 million investment from Draper Fisher Jurvetson.
The additional resources will help the company continue to market and develop its service — Vizu Answers, which the company calls the web’s first do-it-yourself opinion polling and market research service.
See VentureBeat’s story last month about the company’s refocus.
(Originally posted 1/31)