FatTail lands $3.5M to streamline online advertising
FatTail, maker of software that helps online publishers determine which combination of ads will bring in the most money, just nabbed $3.5 million of its own in first-round funding from Velocity Interactive, Ted Meisel, former chief executive at Overture and president of Yahoo Search Marketing, Jonathan Miller, former chief executive at AOL, and Ross Levinsohn, president at Fox Interactive Media.
In addition to optimizing advertising on sites, the Woodland Hills, Calif.-based company also automates the request… Continue Reading
HealthiNation brings in $7.5M to produce online health videos
HealthiNation, a New York-based company that produces videos for television and the web addressing all aspects of personal health, has raised $7.5 million in a second round of funding, VentureWire reports. Contributions came from MK Capital and new investor Intel Capital, which led the round.
Founded in 2005, HealthiNation primarily distributes its videos through cable television networks that reach 20 million homes. Hoping to take its business model online, the company has forged content hosting partnerships… Continue Reading
Roundup: Green chemicals get started, gaming is ubiquitous, MySpace Music slowed again, and more
Genomatica creates renewable chemical from sugar water — While most chemicals are petroleum-based, several startups are trying to create new alternatives. One of the first to succeed is Genomatica, which says it has a cheap process to make 1,4-butanediol, a component chemical of many common materials, from sugar and water, potentially disrupting a $4 billion industry. More on Genomatica’s process here.
Gaming becoming ubiquitous — A national survey showed that almost all teens play games.
MySpace Music may get… Continue Reading
Roundup: Worm lifespans, IPO bites the dust, medical researchers’ new kvetching corner
Why worms live longer – Scientists have known for some time that drastically reducing calorie intake appears to help animals from worms to rats live far longer than they ordinarily would. Now researchers have identified a gene that appears to play a major role in regulating that sort of life extension. Writing in Nature, a Salk Institute team describes how it identified a roundworm gene called pha-4 that seems to play a crucial role in diet-related lifespan… Continue Reading
The healthcare “revolution” — controlling your records, insurance
A bevy of start-ups are emerging to give people new ways to liberate them from the control of powerful health insurance companies — it’s about time.
Typically, you go to a doctor, and the doctor keeps your records on file and you can’t access them. But now people are demanding more freedom and transparency, and start-ups are responding.
The latest is Revolution Health, the start-up formed several years ago by AOL co-founder Steve Case, but which has… Continue Reading