WideOrbit snags $9.5 million for advertising analytics

WideOrbit, developer of software that manages advertising sales, traffic and billing functions, nabbed $9.5 million in the first tranche of a fourth round of funding that the company hopes will close at $10.3 million. The round was led by Mayfield Ventures and included existing backers Khosla Ventures, Greycroft partners and Hearst Ventures.

The San Francisco-based startup has raised $30 million to date, reports StartupWire. Its last round of funding, which brought in $14.5 million, was in… Continue Reading

Roundup: CARB’s new electric car requirements, Loopt on Verizon, and more

Here’s the latest action:

California Air Resources Board waters down pro-electric car requirements — The California Air Resources Board (CARB) has voted once again to dilute the state’s requirements for major auto manufacturers to sell electric vehicles. Instead of eliminating the requirement for zero-emission vehicles, like the state did seven years ago (see a movie trailer below about that), the board this time cut it by 70 percent. More on the specifics at Reuters.

Location-based mobile service… Continue Reading