YouTube’s emerging strategy, to pay revenue on pirated music
Google Inc.’s YouTube has announced a deal with Wind-up Entertainment, an independent label, to pay it a share of revenue from advertising beside pages carrying video with Wind-up’s songs in the background.
It is notable because it provides a glimpse at YouTube’s emerging strategy for compensating record labels, many of them pissed off at YouTube’s slowness to arrive at a solution for stopping piracy. Many users upload vidoes with copyrighted music playing the background. Now that… Continue Reading