Shoestring marketing for start-ups
(Editor’s note: Serial entrepreneur Scott Olson is president of MindLink Marketing. He contributed this column to VentureBeat.)
In a startup, there is no more precious commodity than capital. It’s hard to come by and easily burned – and marketing budgets can quickly become one of the biggest line items.
It doesn’t have to be that way, though.
There are more cost effective and free marketing tools than ever, letting companies get a lot more marketing bang for their… Continue Reading
More open government: Obama transition site Change.gov gets user comments
Change.gov, president-elect Barack Obama’s web site covering his administration’s transition to the White House, now lets users share their feedback about the U.S. health care system. Since this new page of the site launched yesterday, asking the provocative question “What worries you most about the health care system in our country?” it has garnered well over 2,000 comments.
This is a great early step in making government more open — a long-standing promise of Obama’s, and… Continue Reading