WordStream launches app to optimize search marketing
WordStream, a maker of software that suggests keywords and keyword strategies for search advertisers, launches its flagship (and only) product today. The application not only generates a database of relevant keywords, but also tracks their performance to determine which ones work best, in which groups and why — and puts the results to use in live campaigns. It also announced $4 million in first-round funding from Sigma Partners.
The Boston-based company says that it automatically integrates analytics to prioritize certain keywords, allowing advertisers to make informed decisions at all… Continue Reading