Yield Software launches simple, comprehensive web marketing tools

Yield Software launches simple, comprehensive web marketing tools

Helping companies get a higher profile and make more money on the web has become big business; companies like Clickable and Marin Software offer tools to manage your search advertising campaigns, while others like HubSpot and Coremetrics have created analytics products that help optimize your site for search engines and sales. Now a startup called Yield Software wants to bring all those tasks together in a single, easy-to-use product.

The goal, says co-founder and chief executive… Continue Reading

SEO automation company Yield Software raises $6M

Yield Software, a service that promises to automate the process of search engine optimization (SEO) and search engine marketing (SEM), has recently raised $6 million in its second round of financing.

The San Mateo, California, company claims to be the simplest and most affordable option on the market, and targets small and mid-sized websites that don’t have the money or time to devote to optimizing for organic and paid search. The technology automatically makes changes… Continue Reading