Ad optimizer YieldBuild raises $6 million — this area is getting competitive
YieldBuild offers software that lets a web publisher optimize text advertisement placement and formatting, so the ads will receive the maximum number of click-throughs. In other words, it helps publishers make more money.
Optimizing text ads without this type of software typically involves a lot of manual effort — compiling data from across ad networks on a site, running tests on format changes, etc. And, even after optimization, readers may stop clicking once they get used… Continue Reading
Roundup: Google’s space-algae plans, Visto’s cries IPO, more
Here’s the latest action:
1)Google’s hires astronaut, funds algae-in-space research
2) Google slowly but surely moves apps to work offline
3) AdaptiveBlue makes its “Smart Links” smarter
4) YieldBuild wants to improve the placement and color of text ads
5) Technology to let machines drive cars is six to eight years away
6) Network Physics dies, sells assets to Opnet Technologies
7) Facebook sued for messaging
Visto declares it wants to go public for fourth year in a row
9) NBC Universal has pulled… Continue Reading