Clearspring launches widgets for Madison Avenue
In the latest evolution of this fast-paced but not yet lucrative world of widgets, Clearspring, a leading widget company, has launched an ad network for widgets (sample widget left).
It comes at a time when advertising agencies on Madison Avenue are finally getting comfortable with the idea of buying ads in widgets to get their client companies in front of social network users. A market for widget ads is forming, although its still unclear which forms… Continue Reading
Quantcast becomes latest widget traffic tracker
Updated
More and more publishers and retailers rely on so-called “widgets,” little boxes placed on other web sites, to deliver their news, entertainment and product advertisements.
So measuring Web traffic to those widgets is important for deciding what content to deliver, and what sites to deliver it on. A number of companies now offer widget traffic measurement tools, with Quantcast being the latest.
Here’s a summary of some of the main players in this nascent but increasingly important… Continue Reading