YuMe takes $2.9M for broadband video ads
YuMe, an advertising network specializing in broadband video, has brought in $2.9 million of a $4.5 million round of equity. In the past, it raised about $16 million in capital from Accel Partners, BV Capital, DAG Ventures and Khosla Ventures, reports VentureWire. It is very similar to video ad network Blinkx.
Jivox matches local advertisers and user-generated video, raises $10.7 million
With Google CEO, Eric Schmidt, acknowledging that Google has yet to find a way to make money with YouTube, it’s not clear that video advertising and user-generated content mesh. But Jivox, a San Mateo, California video ad network, would beg to differ. The company, which launched its advertising network in March of this year, says it has had early success placing ads in user-generated videos and has already grown to over 40 million monthly viewers… Continue Reading
YuMe, Blinkx latest video ad companies to make splash
With all the video content online, the video advertising market is booming. Investors are still placing bets on new companies, and existing companies are getting more aggressive with ad techniques.
The latest company to raise money is YuMe, a Silicon Valley company offering a video-centric ad network. It has just raised $9 million more from prominent firms DAG Ventures, Khosla Ventures, Accel Partners, and BV Capital.
A second company, Blinkx, is already public, but its latest video… Continue Reading
YuMe uses humans and machines for video ads
YuMe Networks is new start-up using a machine and human approach to help advertisers decide when to run ads by videos.
YuMe reminds us of Yahoo’s old approach to search engine technology: Helping along machines with a little bit of human intelligence. Let’s face it, machines still aren’t good enough to classify video accurately enough for cautious advertisers. No one wants to repeat the blunders committed by Google a few years back, when its machines inserted ads… Continue Reading