YuMe takes $2.9M for broadband video ads
YuMe, an advertising network specializing in broadband video, has brought in $2.9 million of a $4.5 million round of equity. In the past, it raised about $16 million in capital from Accel Partners, BV Capital, DAG Ventures and Khosla Ventures, reports VentureWire. It is very… Continue Reading
Jivox matches local advertisers and user-generated video, raises $10.7 million
With Google CEO, Eric Schmidt, acknowledging that Google has yet to find a way to make money with YouTube, it’s not clear that video advertising and user-generated content mesh. But Jivox, a San Mateo, California video ad network, would beg to differ. The company, which… Continue Reading
YuMe, Blinkx latest video ad companies to make splash
With all the video content online, the video advertising market is booming. Investors are still placing bets on new companies, and existing companies are getting more aggressive with ad techniques.
The latest company to raise money is YuMe, a Silicon Valley company offering a video-centric ad… Continue Reading
YuMe uses humans and machines for video ads
YuMe Networks is new start-up using a machine and human approach to help advertisers decide when to run ads by videos.
YuMe reminds us of Yahoo’s old approach to search engine technology: Helping along machines with a little bit of human intelligence. Let’s face it, machines still… Continue Reading