Ad merger fever rages on — Zanox goes to Axel Springer, slips from ValueClick
Axel Springer and PubliGroupe have acquired online advertising company Zanox.de for EUR 214.9 million, the latest in the frantic rush by traditional companies to grab a stake in the online advertising industry.
Axel Springer will own 60 percent, PubliGroupe 40 percent. The acquisition is subject to approval by anti-trust agencies in Germany, Switzerland and Austria. Statement here.
Zanox, which focuses on performance-based advertising, had also been eyed by another company ValueClick, according to reports. It has about… Continue Reading