Zemanta challenges link-preview startups with Zemanta Balloons

Zemanta challenges link-preview startups with Zemanta Balloons

Bloggers and other online publishers have a few options if they want to enhance their sites with previews of the sites and content they link to — there’s Snap, which has been around for a while, plus a newer startup called Apture. Now semantic publishing Zemanta has entered the competition with a product called Zemanta Balloons.

These tools are useful for publishers because they allow them to enrich the reading experience by linking to other content… Continue Reading

Semantic publishing tool Zemanta adds features, moving toward professional use

Semantic publishing tool Zemanta adds features, moving toward professional use

Zemanta, a Slovenian company that uses semantic technology to assist bloggers and other online publishers, has unveiled a set of new features that should make it far more useful to professional users.

Available as a browser extension or direct plugin for publishing platforms like WordPress, Zemanta provides suggestions for links, pictures and images as you write. This evening, it’s adding the ability to customize and add preferences to the content it suggests.

The plugin as it already… Continue Reading

Union Square’s blogging VC backs blogging tool Zemanta

Union Square’s blogging VC backs blogging tool Zemanta

Updated

Zemanta says it can make the arduous job of blogging a little easier by suggesting relevant content worth linking to or adding to your posts. It looks like well-known blogger and venture capitalist Fred Wilson has been making good use of the tool — Wilson’s firm Union Square Ventures just announced it’s investing an undisclosed seed round in the startup. [Update: Zemanta now says the financing was for nearly $750,000.]

Wilson describes Zemanta as “AdWords for… Continue Reading

Zemanta can enhance the way you blog

Zemanta can enhance the way you blog

When you’re a new blogger trying to build traffic, you’re up against incredible odds. First, unless you’re writing about the intimate details of your personal life (and sometimes, even if you are) there’s a solid chance that other people are writing about the same thing. Second, they are probably doing a better job. The rote wisdom is that in order to build traffic, you need to build community, and one of most frequently cited ways… Continue Reading