ZoomInfo spins off its ad platform into Bizo, a new company
The business information search engine ZoomInfo has spun off its advertising business into a new company, Bizo Inc.
ZoomInfo started supplying the information it collects to other sites and advertising last year when it rolled out its ad platform. This allowed it to utilize the data it has on tens of millions of business people for ad targeting. This new company, Bizo, will extend upon that idea.
ZoomInfo’s customers include Microsoft, Staples, Sony, Apple, Oracle, Google, Yahoo… Continue Reading
Business sites XING, ZoomInfo, combine social network, search
European business networking site XING and U.S. business search service ZoomInfo are introducing a way to bring their two continents’ worth of business contacts together to challenge rival LinkedIn as well as more general social networks like Facebook.
Starting tomorrow, XING members will be able to search for and befriend more than 18 million business professionals who have registered profiles on ZoomInfo and search a total pool of 40 million profiles (including unregistered ZoomInfo profiles) who… Continue Reading
ZoomInfo new ad platform — even more personal than Facebook’s
updated
ZoomInfo, a site that compiles information about your personal profile — whether you like it or not — is supplying that information to other sites and advertisers so they can target you while you surf the Web.
The new advertising network offering is significant because it comes at a time when Facebook is unleashing a advertising platform that it says makes targeting even more precise. However, ZoomInfo’s may be more controversial, because of the reams of… Continue Reading
The rush to people search: Viadeo, ZoomInfo, Yahoo China, Spock…and PeekYou
For years, technology to search for people has been neglected, compared to most parts of the Web. Until now, that is.
A wave of new entrants are making it much easier to find out everything about a person, from their job, to their personalities, their age and even where they live. Forget the privacy implications, the race is on.
LinkedIn, a social network for professionals, had the field to itself a few years ago. Sites like Friendster… Continue Reading
Xing integrates with ZoomInfo, in move to overtake LinkedIn
(Updated with initial LinkedIn response)
Xing, the Hamburg, Germany social networking site for business contacts, has just signed a deal that makes its network larger than it U.S. competitor LinkedIn.
It has announced a partnership with ZoomInfo, the largest fact-checked proprietary database in the world, of some 36 million business profiles. Xing’s two million members will now be able to search and access basic information on those profiles for free, effectively giving Xing much wider reach than… Continue Reading
Spock offers an ambitious “people” search engine
Updated
Spock, a secretive Menlo Park start-up incubated with $1 million from Clearstone Venture Partners, will unveil a search engine for people by the end of the year.
From a demo we’ve seen, we think it could be a powerful addition. Spock could take this in some interesting directions. Its main challenge will be to wean users from Google as a first stop, though more on that in a sec.
When Spock launches, it will have 100 million… Continue Reading