Mobile advertising continues to be up and to the right as 33 percent of clicks on Google ads are now from smartphones or tablets, impressions are up 37.1 percent, clicks are up 16.2 percent, and advertiser spend is up 23.1 percent.
Performance marketing company Nanigans released a study today showcasing that Facebook advertising is alive and well, with retailers seeing a 375 percent explosion in click-through rates from Q3 2012 to Q3 2013 — and healthy 152 percent return on investment.
You saw an ad on your laptop at work. Decided to do a quick Google search on the product on your phone at lunch. Then bought it on your iPad at home after dinner. How’s a savvy online advertiser to know when his or her ads work?
This year Google made one of the biggest changes to the engine that drives its cash flow, ever. And that change was supposed to drive increased revenue and higher costs per click.
I guess someone forgot to tell Google.
The Wall Street consensus is revenue of $14.45 billion and earnings per share of $10.79, and analysts are predicting a 4 percent decline in cost-per-click. That’s in line with the historical model, which shows seven straight quarters of decreasing click prices. The only problem is, it’s wrong.
Customers acquired via Twitter are worth 23 percent less, and Facebook brings in just barely average clients. But pay-per-click advertising brings in customers worth 46 percent more, and organic search brings in buyers who are worth a massive 54 percent more than your average customer.
Editor’s Pick Google’s enhanced ad campaigns are certainly enhancing one thing: Google revenue. After seven straight quarters of decreasing prices for clicks, Google ad prices rose 6 percent over the last three months — and are expected to jump another 5-10 percent in the next quarter.
13 million times a day, a product is sold, a white paper is downloaded, some personal information is taken. In short, some exchange of value takes place — at huge, mind-boggling scale.
Retailers typically measure online ads with online results: cost per click, cost per action, cost per sale. But Helsinki-based shopping analytics firm RapidBlue recently tested the effects of online ads on offline sales. And, surprisingly, it found a strong correlation: double-digit increases in both the number of shoppers and the amount of time they spent in store when stores ran Google AdWords campaigns.
Newspaper and magazine empire Hearst will take a giant step into Internet media by buying iCrossing, a search engine marketing firm, for $325 million. Hearst’s earlier offer of $250 million had been rejected.