mobile-commerce1

Mobile ad tech to 2017: App-centric, private markets, native ads, and closed loops

2014 has been an exciting year for mobile advertising. As more and more brands and agencies are starting to figure out mobile, standards are being created, benchmarks formed and best practices refined. However, the best is still ahead for mobile and the next two to three years will shape the future of the medium that will eventually rule them all.

The DeanBeat: How developers can avoid a bloodbath in fighting for new users

In the past month, what app makers have to spend to get the attention of Apple device users has risen out of control. That’s a tough fact of life that could make survival hard in the Darwinian mobile app ecosystem. Solving this problem is going to require a lot of innovation and clear thinking. And if it isn’t solved, we’re going to see a number of mobile app companies start to die. If Apple and others in the ecosystem don’t handle it right, it could be a bloodbath for developers.