Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad

There's a reason that even though Android has almost caught up to iOS in downloads, it's still way behind in monetization.

Adaptive Planning gets $22M for cloud-based performance management

Adaptive Planning, a business performance management company, announced Wednesday that it has raised a cool $22 million in venture capital.

Unless you work in accounting or as a business manager, you probably won’t find Adaptive Planning’s services all that exciting. …

Yelp ads leave bad impressions for small businesses

Defenders of Yelp’s $600 CPM rate for small business advertising often justify the rate by saying Yelp’s narrow focus means consumers are highly likely to convert.

After researching some ads on Yelp, I question the claim that Yelp is delivering …

Yelp advertising is a rip-off for small advertisers

Yelp!

That word could be coming out of the mouths of small-business owners when they hear how much the online reviews site is overcharging them for advertising. At a time when much online advertising is being sold for 60 cents …