Mobile advertising continues to be up and to the right as 33 percent of clicks on Google ads are now from smartphones or tablets, impressions are up 37.1 percent, clicks are up 16.2 percent, and advertiser spend is up 23.1 percent.
Performance marketing company Nanigans released a study today showcasing that Facebook advertising is alive and well, with retailers seeing a 375 percent explosion in click-through rates from Q3 2012 to Q3 2013 — and healthy 152 percent return on investment.
The Wall Street consensus is revenue of $14.45 billion and earnings per share of $10.79, and analysts are predicting a 4 percent decline in cost-per-click. That’s in line with the historical model, which shows seven straight quarters of decreasing click prices. The only problem is, it’s wrong.
There’s a reason that even though Android has almost caught up to iOS in downloads, it’s still way behind in monetization.
Guest Post Mobile gaming apps have been quietly reinventing mobile advertising and out-monetizing even the large, well-established publishers. Here are a few things the mobile games companies have worked out along the way.