“We are all out in the world like advance scouts with trusty smartphones in hand — observing, discovering, and capturing interesting details on the go,” chief executive Bruce Linn told VentureBeat via email. “Share it all in Collective.li.”

Linn’s startup was formerly called NotesCloud, but the rebrand better conveys that its community is building collections of digital artifacts that are significant to them, not just taking notes, Linn said. The goal: a single space where people can collect, organize, and share everything digital.

The new Collective.li iPhone app

The new mobile app for iPhone is a good start. It captures photos, videos, and audio, and you can use it to edit clips and images before uploading them to a “beautiful digital magazine” all about you and your interests. Where, of course, they can be shared with your friends and family.

Collective.li’s interface is a little evocative for those of us who use Pinterest … or another competing mobile platform:

“We’re bringing the best of Metro (rich content tiles, elegant panoramic panels, fluid UI hierarchies) to the iPhone,” Linn says.

Since the goal is for users to be able to clip anything, anywhere, and add it to their personal portfolio, Collective.li is also launching a web clipper for Safari. The new clipper will grab articles, screenshots, tweets, videos, and more, and joins the company’s existing Chrome plugin.

Firefox and Internet Explorer 10 versions are coming soon, Linn said.

Once you’ve uploaded images, videos, and perhaps screenshots, you can organize and arrange your content. Another update Collective.li has made is that rather than using the old NotesCloud paradigm of notebooks, pages, and sections, the new service features what Linn calls a “simpler and flexible” arrangement of nested collections, which he says are “as natural to users as file folders or bookmark folders – and so much more powerful.”

Here’s a peak at one of those collections:

Source: Collective.li

A Collective.li collection

Collective.li is based in Mountain View, Calif., and has taken $100,000 in seed funding. It is still in public beta.

“We think we’re the next evolution of fast fashion,” Goldberg said when I spoke to him earlier this week.

I chatted with Goldberg just a few days ago to get the inside story on JustFab, which has rocketed out of nowhere to be legitimate competition for noted fashion labels such as H&M or Forever21.

“We’re building a new way for women to shop online,” says Goldberg, who’s forecasting $100 million in revenue this year. “We combine fashion curation and social commerce — it’s amazing.”

JustFab is not exactly a book-of-the-month club for fashion, but there are similarities. The company creates new and updated fashions at a furious rate, curated, selected, and designed by fashion celebrities and stylists. Women sign up at a monthly $39.95 to receive new items regularly, based on their preferences.

“There’s no obligation to purchase every month,” says Goldberg, “but … on average, our customers shop with us 20-25 times per year.”

Every month there are new collections — new “lookbooks,” as JustFab calls them. Sign up for the service and you might find six new shoes in styles and colors you like, or seven new bags.

Goldberg says that it’s like re-merchandizing a retail store dozens of times a year — that’s the “fast fashion” part. No traditional label or store replaces its styles so quickly.

The company owns its own fashion label and designs its products in-house, sourcing products in Asia. Inventory and logistics are always issues, says Goldberg, but not as much as you might think. The subscription model makes the business much more predictable.

So it’s an interesting business. But why is it growing at 500,000 users each month?

“JustFab is a very, very viral business — shoes are a very viral business,” says Goldberg. “Shoes to women are like cars and electronics to guys … they can’t stop talking about them.”

In fact, 25 percent of JustFab’s six million sign-ups are “socially influenced.” But a large portion are from paid online advertising and — in an unusual move for internet startups — traditional TV spots. In addition, JustFab is very dialed into the fashion scene and is visible in magazines like People and 17. Add it all up, and the company has created a very unique blend of a traditional category and an innovation company.

“We’re a hybrid between a technology company and a fashion company,” says Goldberg. “We track 15 million data points on our customers to get our recommendations right.”

Source: JustFab

Part of the JustFab new user sign-up quiz determining user preferences.

Now that the company has raised $76 million in funding from Rho Ventures and other participants, Goldberg has turned his sights overseas.

“We raised this round for aggressive international expansion,” he says. “We started an office in Berlin several months ago, and we’re opening in the UK in September.”

And that $100 million in annual revenue? Goldberg’s got his eye on half a billion by 2015.

“We think more of offline competition than online,” Goldberg said when asked who his biggest competition is. Labels such as Forever21, Zara, and H&M came to mind.

The market for women’s shoes and bags is worth $40 billion in Europe and North America.

All Goldberg wants — for now — is a little less than two percent.

Image credit: Subbotina Anna/ShutterStock