Job titles can sink your startup

(Editor’s note: Serial entrepreneur Steve Blank is the author of Four Steps to the Epiphany. This story originally appeared on his blog.)

Business plan not working? Time to pivot

(Editor’s note: Serial entrepreneur Steve Blank is the author of Four Steps to the Epiphany. This column originally appeared on his blog.)

Your customers are not who you think

The most important early customers for your startup usually turn out to be quite different from who you think they’re going to be.