Ouch: Samsung beats out Apple in customer loyalty for the first time … and so does Amazon

February 5, 2013 4:02 PM John Koetsier
John Koetsier

"It's not terrible to be number two," Passikof said. "But in both cases I think consumers are looking for higher degrees of innovation. It was only after Samsung and other companies came out with smaller tablets that Apple brought out the iPad mini. It was only in reaction."

Square builds new loyalty features into its Register and Pay-with-Square apps

June 19, 2012 6:00 AM Sean Ludwig
Sean Ludwig

Mobile payments startup Square has added new loyalty features to its Square Register and Pay-with-Square apps to get more people to keep coming back to Square merchants, the company announced this morning.

Last week, Square announced that it now has …

Andreessen Horowitz bets big on Belly, an offbeat consumer-loyalty startup

May 8, 2012 4:30 AM Jennifer Van Grove
Jennifer Van Grove

What started as a quirky loyalty program at one Chicago comic hideaway has spread to 1,400 locations in nine months, and can now count on the loyalty of one of Silicon Valley’s hottest venture capital firms.

Belly, a digital loyalty …

Daily deals inspiring repeat business, study finds

March 5, 2012 2:09 PM Jennifer Van Grove
Jennifer Van Grove

Daily deal providers such as Groupon and LivingSocial are often criticized for driving low-quality business to merchants, but these young companies may, in fact, be purveyors of loyal customers.

Ninety-one percent of web shoppers who redeemed a deal said they …

Customer loyalty is key to gaining a share of the in-app purchase riches

January 18, 2012 5:51 PM Dan Crawley
Dan Crawley

In-app purchases are predicted to dominate the mobile-app market in the next few years. Revenue from in-app purchases, worth $970M in 2011, is expected to rise to over $5 billion by 2015, and a study by Localytics highlights the importance …

Ditch those coupons: Square updates iOS and Android apps with loyalty features

November 15, 2011 1:00 PM Sean Ludwig
Sean Ludwig

Mobile payments startup Square has updated its popular iOS and Android apps to include loyalty tracking and discounts for regular customers and further hardware support for brick-and-mortar stores, the company revealed today.

“We’re enabling merchants to recognize regulars that use …

Demo: Looping taps into customer loyalty with everyday phones

September 14, 2011 2:38 PM Matthew Lynley
Matthew Lynley

Looping, which provides businesses with a phone-based loyal customer tracking program, launched today at the DEMO Fall 2011 conference.

Most of a business’ revenue comes from repeat customers. So it is typically in a business’s best interest to create a …

5 metrics every software CEO should obsess over

December 14, 2010 6:00 AM Clate Mask

Guest Post

Editor’s note: Clate Mask is co-author of the New York Times bestseller Conquer the Chaos and CEO of Infusionsoft,. He submitted this column to VentureBeat.)

There’s an old business maxim that goes “Where performance is measured, performance improves.  Where performance …

10 ways to get the second transaction

September 10, 2009 7:32 AM Michael Greenberg

Odds are a large percentage of your company’s attention and budget goes toward customer acquisition.  That makes sense if your customer lifetime value is high – but if you aren’t driving repeat business, it’s ultimately a waste of resources. Securing …

Do you need a loyalty program?

July 16, 2009 8:07 AM Michael Greenberg

Loyalty problems tend not to be on the forefront of entrepreneurs’ minds. But an aggressive retention marketing program, even in early stages of a company’s history, can pay big dividends.

The relevance of such programs depends on your business model. …