Customer loyalty is key to gaining a share of the in-app purchase riches

In-app purchases are predicted to dominate the mobile-app market in the next few years. Revenue from in-app purchases, worth $970M in 2011, is expected to rise to over $5 billion by 2015, and a study by Localytics highlights the importance of generating customer loyalty, in order for developers to gain a share in these riches.

With the majority of top grossing apps, such as Tap Zoo and Smurfs Village, now based on a freemium model, … Continue Reading

Ditch those coupons: Square updates iOS and Android apps with loyalty features

Mobile payments startup Square has updated its popular iOS and Android apps to include loyalty tracking and discounts for regular customers and further hardware support for brick-and-mortar stores, the company revealed today.

“We’re enabling merchants to recognize regulars that use the Card Case application,” Megan Quinn, Square’s director of products, told VentureBeat. “With this update, there’s no need for coupons, punch cards or third-party apps.”

Square’s mobile payments service has seen incredible growth since its … Continue Reading

Demo: Looping taps into customer loyalty with everyday phones

Looping, which provides businesses with a phone-based loyal customer tracking program, launched today at the DEMO Fall 2011 conference.

Most of a business’ revenue comes from repeat customers. So it is typically in a business’s best interest to create a loyalty program that generates repeat customers. But instead of issuing a punch card or some other physical loyalty program, customers just have to dial a number and then record a sound generated by a business … Continue Reading

10 ways to get the second transaction

Editor’s note: Clate Mask is co-author of the New York Times bestseller Conquer the Chaos and CEO of Infusionsoft,. He submitted this column to VentureBeat.)

There’s an old business maxim that goes “Where performance is measured, performance improves.  Where performance is measured and reported, performance improves dramatically.” And pretty much every manager has observed the truth in it.

Humans, though, can only focus on so many things at once.  So, measuring the right things is … Continue Reading

Do you need a loyalty program?

Editor’s note: Clate Mask is co-author of the New York Times bestseller Conquer the Chaos and CEO of Infusionsoft,. He submitted this column to VentureBeat.)

There’s an old business maxim that goes “Where performance is measured, performance improves.  Where performance is measured and reported, performance improves dramatically.” And pretty much every manager has observed the truth in it.

Humans, though, can only focus on so many things at once.  So, measuring the right things is … Continue Reading