Want to slash 50% off your marketing budget? Try being nice
Guest Post Want to improve your marketing and drop your costs? Teach your employees to treat their customers one level above crap.
Big data: a retailer’s guide to likes, tweets, reviews, customer data, and basically everything else (infographic)
November 19, 2012 4:30 PM
John Koetsier
Many retailers are using old dumb marketing techniques in a new smart world. And, therefore, missing out on sales.
Mintigo’s new customer search engine … “the web will be your CRM”
July 31, 2012 3:05 AM
John Koetsier
Imagine a search engine that isn’t for finding fascinating facts about the Indian Ocean. Not for learning how much methane cows produce globally. And not for following the latest antics of someone named Kardashian.
Imagine, instead a search engine for …
Key steps for developing customer loyalty
Guest Post
Most entrepreneurs rightly focus on revenue generation from new customers. But many do not plan for — or flat out ignore — customer retention and the opportunity it represents.
By your company’s third year, it’s typical that 50 percent of …
