Key steps for developing customer loyalty
Most entrepreneurs rightly focus on revenue generation from new customers. But many do not plan for — or flat out ignore — customer retention and the opportunity it represents.
By your company’s third year, it’s typical that 50 percent of your revenue will come from just 10- to 15 percent of your customers. To achieve this level of loyalty, though, there are a few steps you’ll need to take as your company goes through three growth… Continue Reading