Big Data in the offline world: How data from brick-and-mortar stores trumps online analytics

The hottest megatrend in enterprise computing today is Big Data – the use of massive computational ability to solve problems that were previously unfathomable. According to August Capital partner David Hornik, “Big Data is not a thing in and of itself. Big Data is an enabler. Big Data is the realization that our world is now full of lots of data that can not be ignored.”

New privacy policy agreement forces apps to disclose data use

California Attorney General Kamala D. Harris has struck a privacy agreement with the top six companies she believes facilitate the creation of the most mobile applications: Apple, Google, Hewlett-Packard, Amazon, Microsoft, and Research in Motion. The agreement states that all mobile apps that collect any sort of personal information must create and distribute a privacy policy.

The Cookie Monster returns! Google caught tracking Safari users on Apple’s iOS

Welcome to another edition of yellow journalism with Julia Angwin of The Wall Street Journal. The reporter who brought you the “What They Know” series has caught Google with its pants down. The WSJ found that Google managed to get temporary tracking cookies assigned to people using Safari on the iPhone and iPad, even though both Apple and Google told consumers that Safari, by default, blocked this kind of activity.

Kayak answers the age old question, when are holiday airfares cheapest?

Travel search site Kayak.com processed a whopping 443 million searches in the first half of 2011. There is an information gold mine buried in those hotel and flight queries, as well as answers to some of our most pressing travel questions: Is it too late to get an affordable plane ticket for the holidays? Are you paying more than average for airfare? What days of the week are cheapest to fly?

It’s time for mobile marketers to unleash the power of data

Recently, I’ve had several conversations with the heads of marketing at large brands that surprised me. They have opt-in mobile lists of hundreds of thousands, if not millions, of consumers who have raised their hands and said, “Yes, I love your brand and want to receive information from you on my mobile phone.”