Neil Patel’s 10 tips on using metrics to make money

Neil Patel didn’t start web analytics company KISSmetrics because he loved the product, or the idea, or the customers. Very simply, he wanted to make money, as he told the crowd here at GROW 2012 yesterday. After revealing his motivation, Patel proceeded to reveal the methods behind his madness — the metrics he measures that have driven KISSmetrics to 100 percent year-over-year growth.

Big Data in the offline world: How data from brick-and-mortar stores trumps online analytics

The hottest megatrend in enterprise computing today is Big Data – the use of massive computational ability to solve problems that were previously unfathomable. According to August Capital partner David Hornik, “Big Data is not a thing in and of itself. Big Data is an enabler. Big Data is the realization that our world is now full of lots of data that can not be ignored.”

New privacy policy agreement forces apps to disclose data use

California Attorney General Kamala D. Harris has struck a privacy agreement with the top six companies she believes facilitate the creation of the most mobile applications: Apple, Google, Hewlett-Packard, Amazon, Microsoft, and Research in Motion. The agreement states that all mobile apps that collect any sort of personal information must create and distribute a privacy policy.

The Cookie Monster returns! Google caught tracking Safari users on Apple’s iOS

Welcome to another edition of yellow journalism with Julia Angwin of The Wall Street Journal. The reporter who brought you the “What They Know” series has caught Google with its pants down. The WSJ found that Google managed to get temporary tracking cookies assigned to people using Safari on the iPhone and iPad, even though both Apple and Google told consumers that Safari, by default, blocked this kind of activity.