Panning for gold: a billion to one (Part 1)

The advent of online games has put the games industry in the privileged position of being able to track every data event that a player undertakes. However, the challenge lies in unlocking that big data to create actionable insights that can make environments more fun, boost player engagement and drive revenues.

How do you solve a problem like acquisition?

The monetization model for Free-2-Play (F2P) has been built on one simple premise – the more players you get into the game the more money you make. However, there’s trouble in paradise with acquisition costs soaring, leaving publishers and developers struggling to balance the books of marketing ROI.