game player levels

Game analytics 3.0: This time, it’s personal

Analytics 3.0 enables game designers to personalize the gaming experience to individual players based on player engagement and playing style — and keep the entire range of players engaged, from novice to expert.

data analysis

Analytics in action: a billion to one (Part 2)

Data mining is great fun for analysts. But there are certain things that will remove the smiles and create frustration for analysts and their co-workers alike.


Panning for gold: a billion to one (Part 1)

The advent of online games has put the games industry in the privileged position of being able to track every data event that a player undertakes. However, the challenge lies in unlocking that big data to create actionable insights that can make environments more fun, boost player engagement and drive revenues.

Image (2) money-computer.jpg for post 107811

10 reasons why players do not spend money

How can I change my game so that it makes more money? That’s the million-dollar question in the free-to-play game industry, and one that I’ve been asked nearly as often.


Want people to play your free-to-play game? Don't be greedy

How many poorly designed or frustratingly greedy free-to-play games are you playing at the moment? None I’m guessing – which puts you firmly in the majority. Indeed, our research shows that poor game design causes between 60-80% of players to leave a game for good following a disappointing first session.


How do you solve a problem like acquisition?

The monetization model for Free-2-Play (F2P) has been built on one simple premise – the more players you get into the game the more money you make. However, there’s trouble in paradise with acquisition costs soaring, leaving publishers and developers struggling to balance the books of marketing ROI.