social-media-missing-target

What social analytics isn’t telling you this holiday season

According to social media analytics, when it comes to kids, toys that imitate gadgets used by adults will be hotter than ever. Unfortunately, there’s a huge problem with these predictions.

Forrester reveals who uses location-based services the most

While only 4 percent of US online adults have ever used a location-based service, like popular check in app Foursquare, data from research firm Forrester shows that young adult males with college degrees appear to be the main user group.