Forrester released a new report today on mobile marketing. As it turns out, there's only one group of mobile customers that marketers want to target. Big shocker: It's not the 7 percent of American adults who still refuse to use a mobile phone.
Sure, Facebook is the world's largest social network -- and the one currently ranked highest by teens. But don't count the little blue bird out yet: Twitter just might be winning the youth numbers game.
If you ever wanted to know the age and sex of social media users on Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Reddit, Hacker News, Slashdot, Github, Stack Overflow, Orkut, Quora, WordPress.com, Blogger, Flickr, Myspace, Tagged, Hi5, LiveJournal, Yelp, deviantART, StumbleUpon, Goodreads and Last.fm -- you're in luck.
While iPad owners are rich and young, Kindle Fire users have an eye on the price tag, says the latest report from analytics company comScore.
If you found that 60 to 80 percent of your customers belonged to a particular demographic, you’d probably retarget your marketing and product development efforts to focus on that market.
Yet many internet companies are failing to do just that.…
While only 4 percent of US online adults have ever used a location-based service, like popular check in app Foursquare, data from research firm Forrester shows that young adult males with college degrees appear to be the main user group.…