Six tips for creating a killer brand for your company

There are misconceptions about how important branding it is to success, how much work it takes, and the best ways to approach it. But every company, from a fresh-faced tech-startup to Apple, knows good branding can make a product or service.

TAT co-founder on how technology turns us all into replicants

Hampus Jakobsson is no Luddite. As a co-founder of interface design firm The Astonishing Tribe (TAT), which was acquired last year by RIM, he has worked on some of the most cutting-edge, mobile interface technology. Yet he says that technology, as it exists now, is turning us into replicants by forcing us to interact according to its rules.