software-cmo-developers

Software CMOs, meet your toughest customer: developers

Tech-savvy businesses have known for years that they must market to those who influence a brand’s customer experience the most — application developers.

iOS 8 iphone ipad

Swift is great, but you should still know Objective-C first

Apple sent waves through the developer community on Monday when it announced Swift, a new programming language for iOS and Mac OS X apps that’s designed to be fast, modern, and easy to learn by limiting the amount of boilerplate code needed to solve and debug common problems.

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4 tips to help you hire engineers in a world where devs hold all the cards

If you’re an engineering hiring manager, chances are you have a list of technical questions that are your gold standard for evaluating potential hires, right? Technical ability is imperative, of course. But are you getting the talent you really need?

bring your own device security privacy

Here’s how to hacker-proof your app in 5 steps

As reports of companies suffering data breaches continue to roll in with alarming frequency, concern about data security has moved beyond the realm of IT pros and into the mainstream.

parse-developer-day

Facebook’s Parse now lets your apps work offline

SAN FRANCISCO — At Facebook’s f8 developer conference, Parse had some big announcements: a handful of pretty useful new features, new service plans, and — oh, yeah — the capability to build apps that work offline.

Firefox OS Phone

7 alternatives to TestFlight

Maybe Apple will improve TestFlight, bring it back to Android (doubt it), or drop it altogether. Only time will tell. Since we can’t predict the future, consider making one of these your favorite app beta tool.

facebook like crowd

Facebook steps up Russian programming partnerships

A number of the social network’s top managers have visited Russia to meet local developers since Mark Zuckerberg’s trip to Moscow last year, when the Facebook founder tried to woo Russian programmers to California.

html5 vs native

HTML5 vs. native vs. hybrid mobile apps: 3,500 developers say all three, please

The debate actually precedes the first app store to hit volume.Should you build mobile apps in native code on each platform, or should you build them in cross-platform code, such as HTML5? Increasingly, however, developers are side-stepping that debate and just voting for whatever makes sense in each individual circumstance, according to a survey of 3,500 developers, CIOs, and CTOs. That’s a bit of a change from last year, when 94 percent of developers were betting on HTML5 to win.In fact, 40 percent of developers have started building native, only to switch to HTML5, and 31 percent have started building cross-platform, only to switch to native.“Developers … are quickly realizing that there is no ‘one-size-fits-all’ solution for their mobile development process,” Todd Anglin, a EVP at cross-platform development toolmaker Telerik said in a statement. “The choice between native and hybrid approaches is dependent on business needs, app requirements, developer skill, development timeline, and other factors.”[gallery link="file" columns="1" ids="862913,862914,862915,862916,862917,862918,862919,862920,862921"]There is a slight uptick in the number of developers who are going pure HTML5 rather than native, with 41 percent of developers building cross-platform apps rather than native apps, up from 36 percent in January of 2013. And there’s a somewhat significant drop in the number of developers who build pure native, all the time: eight percent, down from 15 percent earlier this year. But most developers continue to use hybrid development methods, with some native apps built with HTML code, some hybrid apps that incorporate native components with shared, cross-platform components, and some apps built in pure cross-platform code.The big question is whether HTML5, which builds app-like interactivity and capability into a web-native format, is enterprise-ready.The answer, according to Telerik’s survey, is that a full third of developers say it is, right now, while a quarter say it will be in the next 12 months. A big chunk of developers, however — 43 percent — say that HTML5 won’t be enterprise-ready before at least a year. And some unbelievers, six percent, say it never will be.That’s a little odd, as 91 percent of respondents said they are already developing with HTML5 — with more projects ongoing on desktop than mobile. And 53 percent said that HTML5 is the way to go multi-platform while also having the benefit of being web-native.Just four percent are developing for iOS only, and just 13 percent are simultaneously developing native apps for all of the web, iOS, and Android.Interestingly, Steve Jobs originally didn’t want native apps on the iPhone, instead preferring web apps. Of course, after the launch of the iOS app store, that all changed, and the tremendous success of Google Play shows a huge amount of interest in native apps in general, not just on iPhone. Today, however, developers are not so religious about native, cross-platform, or hybrid apps, choosing to focus more on what meets the need of each individual project.”When considered in context, we’re seeing plenty of cases where hybrid is the right choice for a given app, and others where native still makes the most sense,” Anglin said. “What developers need, then, are tools that can help them be effective, regardless of the chosen approach.”