Google released its new tool for building adaptive, universally usable rich ads this morning. With Google Web Designer, hard-core animators and wet-behind-the-ears newbies can build, edit, and publish animated HTML5 ads for any platform in just minutes.
Love may just be a few clicks away, Taco Bell has a “happier” hour, and you — yes you! — have one brand-new Apple iPad unclaimed at this very moment.
Guest Post Twitter’s acquisition of MoPub, like Facebook’s acquisition of Instagram, makes complete sense in light of its impending IPO.
You read that headline right. There are, apparently, a googol of ways — but not a Google — to target your customers on Facebook.
Guest Post Gaining undivided user attention is a marketer’s utopia.
By itself, Google accounts for 56 percent of all global mobile ad revenues. Social giant Facebook takes a much smaller chunk with 13 percent. But together, they own the lion’s share of mobile ad dollars.
If anyone has deep thoughts about the future of advertising, Facebook chief operating officer Sheryl Sandberg and venture capitalist Marc Andreessen would be among them.