New York ad startup BiScience’s new product, AdClarity, monitors 5.1 million ads in over two million campaigns from over 300,000 advertisers on over 7,000 publishers’ sites.
The shortest Thanksgiving-Christmas shopping season since 2002 is almost upon us, but it promises to deliver record earnings. Based on an exhaustive analysis of 450 billion retail website visits over the past seven years, and direct insight into 72 percent of all the cash flowing into the 500 largest retail websites in the U.S., Adobe is forecasting the biggest Thanksgiving, the biggest Black Friday, and the biggest Cyber Monday in history.
Today, respected research and advisory firm Forrester dumped on Facebook, saying that it is failing marketers. The real problem, however, is actually that Forrester is failing its customers.
If there’s a social/content network that could be voted as most likely to succeed in 2014, it just might be Yahoo’s biggest recent purchase, Tumblr.
Twitter is delivering four times the revenue per visitor this year over last year, and Facebook’s ad click-through rate has jumped 275 percent, according to the Q3 Adobe Social Intelligence report, released today.
In the next five years, mobile advertising will grow over 300 percent from about $13 billion today to just under $40 billion, Juniper Research says in a new report. Believe it or not, that guidance sounds too conservative, and too slow.
Mobile advertising continues to be up and to the right as 33 percent of clicks on Google ads are now from smartphones or tablets, impressions are up 37.1 percent, clicks are up 16.2 percent, and advertiser spend is up 23.1 percent.
A study of more than 200 billion ads on Facebook says that mobile ads on iPhone generate 1,790 percent more return on investment than ads on Android. Even worse, advertising on Android actually costs more than it returns.
Performance marketing company Nanigans released a study today showcasing that Facebook advertising is alive and well, with retailers seeing a 375 percent explosion in click-through rates from Q3 2012 to Q3 2013 — and healthy 152 percent return on investment.
Death, taxes, and internet ad revenues going up are the new certainties of life, apparently. That’s good news for Facebook, Google — and the soon-to-IPO Twitter.
“Today’s announcement is just the beginning,” said Len Jordan, Managing Director at Madrona Venture Group. “Their platform enables an entire set of applications and measurements for driving new levels of analysis and optimization.”
Popular web ad-blocking service Adblock made an interesting offer to Twitter this morning: Only sell ads we like, and we won’t block them.
“We call it zero-waste advertising,” Golec says. “We’re only hitting the right businesses.”
You saw an ad on your laptop at work. Decided to do a quick Google search on the product on your phone at lunch. Then bought it on your iPad at home after dinner. How’s a savvy online advertiser to know when his or her ads work?
Google is planning to unveil its own ad tracking technology to replace today’s third-party cookies. The move would potentially give people more privacy while browsing the web … and, of course, make Google even more powerful in digital advertising.
Guest Post Where is the smart money going in content advertising?
Guest Post Twitter’s acquisition of MoPub, like Facebook’s acquisition of Instagram, makes complete sense in light of its impending IPO.
“In many instances, the messaging is an afterthought in digital marketing, which has become increasingly analytical and data-driven,” said BoostCTR CEO David Greenbaum.
Twitter announced this morning that its new Lead Generation cards, which had been in limited beta since May, are now available for all advertisers on Twitter — including small self-serve advertisers.
Promoted tweets drive sales, Twitter said today. And not just for web retailers — they’re talking ice cream and razors and toothpaste.
That’s an astounding jump of $32 billion in company valuation in just 29 days. And if you look at the dark days of September 2012, when the stock price hit a low of under $18, that’s a massive $48 billion explosion in just ten months.
If you’ve visited a flower shop online lately, you might start seeing ads for flowers on Twitter.
“A year ago we were having the discussion that Facebook doesn’t work, and GM is pulling its ads,” AdRoll president Adam Berke told me this morning. “Now we’re having the conversation on whether this rivals Google!”
Digital advertising startup Inadco has raised $11 million in its second round of funding. Inadco helps brands create more compelling, targeted advertising campaigns
Twitter’s first five Ads API partners were dominated by hardcore digital advertisers. Its newest five API partners are dominated by hardcore enterprise-focused social media marketing firms.
You’ve probably never heard of WPP, but the communication giant’s various brands drive $70 billion in media spend and took in $16.5 billion in revenue last year.
Facebook’s coming video ads will be disruptive, interrupt people, and run the risk of Facebook becoming the very social network it supplanted, according to at least one online advertising executive.
The deal is for “special access” to advertising slots, as well as research data and new, as-yet-unannounced advertising products, in return for which Starcom has committed to spend $200 million — or more — of its clients’ money.
There’s a reason that even though Android has almost caught up to iOS in downloads, it’s still way behind in monetization.
Tweets that you read and accounts that you follow are fairly likely to be on subjects that you care about. Tweets that you write are almost guaranteed to be about something that matters to you.
Facebook’s “partner categories” add data from outside its network, so advertisers can target you based on what you buy and do outside Facebook, even including offline purchases.