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Advertising's new addiction: Programmatic buying

Programmatic ad buying has permeated every media platform and brand marketers are taking notice.  In 2013, marketers spent $3.36 billion on programmatic ad buying — and eMarketer estimates that it will soar to $8.5 billion in the next 3 years.

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AdStage rolls out a tool for power advertisers and nabs $6.25M

For many brands, online ad campaigns take place across multiple platforms, so any tool that makes it more efficient to run these campaigns is quite welcome. A startup called AdStage lets you control and run campaigns on Facebook, Bing, Google AdWords, and LinkedIn all from one place, and it announced today that it has closed $6.25 million in new funding.

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Coming clean: The truth about fraud in digital advertising

The Internet’s #1 revenue engine is also its weakest link. Solving the problem of ad fraud will fall to the smart minds who are actively working on solutions to stay one step ahead of the bad guys.

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Adobe forecasts record holiday sales: $1.1B Thanksgiving, $1.6B Black Friday, $2.3B Cyber Monday

The shortest Thanksgiving-Christmas shopping season since 2002 is almost upon us, but it promises to deliver record earnings. Based on an exhaustive analysis of 450 billion retail website visits over the past seven years, and direct insight into 72 percent of all the cash flowing into the 500 largest retail websites in the U.S., Adobe is forecasting the biggest Thanksgiving, the biggest Black Friday, and the biggest Cyber Monday in history.

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Digital ad company OpenX acquires LiftDNA

Ad company OpenX, which helps publishers and enterprise companies sell valuable ad space, said today it has acquired LiftDNA, which helps find untapped ad sources and track how much money publishers make off of ad campaigns.