Marketing Resource Management (MRM) may help campaigns bear fruit

Marketing resource management (MRM) software technology grafts on to a company’s entire marketing apparatus, coordinating programs and campaigns across multiple channels, along with all the assets and people involved. Gains for the marketing department include speed, control, efficiency and an improved return on investment.

Chinese digital marketing company AdSame raises $30M, plans U.S. IPO

Chinese intelligent digital marketing service AdSame announced today that it has secured a new round of $30 million funding led by Pacific Venture Partners and Dream Capital Group, and followed by existing investors of Matrix Partners and Vertex Ventures etc. The company added that it plans to launch an initial public offering in the U.S. market in 2015.

Adobe is completely rocking online retail analytics with a 72% ‘dollar share’

If you’re like me, when you think of Adobe you think of Photoshop, Acrobat, Illustrator, and InDesign. That’s still Adobe, but it’s old-school Adobe. The company’s fastest-growing division is Adobe Marketing Cloud, expanding each of the past few quarters at 20-25 percent year-over-year, and taking a massive bite out of the retail analytics sector.