Lean startups and 4-hour bodies: How Eric Ries and Tim Ferriss tell stories on the web

April 30, 2013 6:33 AM John Koetsier
John Koetsier

If you want to highlight a product, build a landing page. If you're an internet marketing guru, make a squeeze page. But if you want to start on online movement -- and maybe sell a few books, speaking events, or other products along the way, create a smart site.

Twitter’s new keyword targeting ad product: now Twitter’s starting to monetize your interest graph

April 17, 2013 11:07 AM John Koetsier
John Koetsier

Tweets that you read and accounts that you follow are fairly likely to be on subjects that you care about. Tweets that you write are almost guaranteed to be about something that matters to you.

Why email marketers love iPhone users (infographic)

April 9, 2013 2:46 PM John Koetsier
John Koetsier

iPhone users open 17.5 percent of their commercial mail, while Android users open 8.93 percent, and BlackBerry owners open only .24 percent.

Shift attacks Salesforce, Adobe with ‘open marketing cloud,’ an app store for digital marketing tools

April 9, 2013 9:48 AM John Koetsier
John Koetsier

Salesforce says it has the world's only unified social marketing suite. Adobe says its marketing cloud is a single service that includes everything digital marketers need to get ahead.

Shift begs to differ.

Twitter for business, 101: Twitter wants to help advertisers ‘tweet to success’

April 1, 2013 11:59 AM John Koetsier
John Koetsier

It's no April Fools joke: Twitter is getting seriously serious about monetization. Just the latest indicator is a refreshed and updated help site the social network launched today for business users.

Facebook’s new ‘custom audiences’ tools for advertisers package its product better (that’s you)

February 27, 2013 7:47 PM John Koetsier
John Koetsier

Facebook is moving beyond the simple "X liked Coke" to the meaning of that like -- and using more nuanced clues based on what Facebookers have posted and shared on the site to built that characterization.

Sephora: Our Pinterest followers spend 15X more than our Facebook fans

February 27, 2013 9:13 AM John Koetsier
John Koetsier

Pinterest just raised $200 million at a $2.5 billion valuation. But if the company seriously starts to monetize what marketers like Sephora are finding in the social shopping platform, two and a half billion dollars is far too cheap.

Google announces ‘biggest change to AdWords in 5 years:’ mobile is now baked in

February 6, 2013 7:38 PM John Koetsier
John Koetsier

"This is a huge simplification to how advertisers manage and track mobile advertising campaigns," Larry Kim, CEO of search marketing firm WordStream, told me today.

Bob on Twitter, Bo on Facebook, and BJ on Pinterest are all one guy. CrowdTwist helps you sell to him

February 4, 2013 10:52 AM John Koetsier
John Koetsier

"There are new channels popping up every week, and consumers are spending time with brands in new places ... engaging with brands like the Miami Dolphins across eight to 10 channels, which makes them look like eight to 10 people."

Google wants to teach you digital marketing

January 29, 2013 11:50 AM John Koetsier
John Koetsier

Do you run a business? If so, Google wants to help make web marketing and sales work for you.

Funding daily: Your iPhone may never die in a toilet again

April 25, 2012 6:38 PM Sarah Mitroff
Sarah Mitroff

At VentureBeat, we come across a lot of funding news every day. In order to bring you the most information possible, we’re rounding up the quick-and-dirty details about the funding deals of the day and serving them up here in …