If you want to highlight a product, build a landing page. If you're an internet marketing guru, make a squeeze page. But if you want to start on online movement -- and maybe sell a few books, speaking events, or other products along the way, create a smart site.
Tweets that you read and accounts that you follow are fairly likely to be on subjects that you care about. Tweets that you write are almost guaranteed to be about something that matters to you.
iPhone users open 17.5 percent of their commercial mail, while Android users open 8.93 percent, and BlackBerry owners open only .24 percent.
Salesforce says it has the world's only unified social marketing suite. Adobe says its marketing cloud is a single service that includes everything digital marketers need to get ahead.
Shift begs to differ.
It's no April Fools joke: Twitter is getting seriously serious about monetization. Just the latest indicator is a refreshed and updated help site the social network launched today for business users.
Crunching the numbers on tens of millions of social data points, hundreds of thousands of Facebook pages, and 8,500 of the world's top brands on Facebook has taught Optimal Social a few things about virality.
Guest Post Folks, Twitter marketing just got serious.
Facebook is moving beyond the simple "X liked Coke" to the meaning of that like -- and using more nuanced clues based on what Facebookers have posted and shared on the site to built that characterization.
Pinterest just raised $200 million at a $2.5 billion valuation. But if the company seriously starts to monetize what marketers like Sephora are finding in the social shopping platform, two and a half billion dollars is far too cheap.
Guest Post NFC technology offers unprecedented opportunities to brands that want to convey a tech-savvy image while delivering valuable offers and collecting vital consumer insights.
"This is a huge simplification to how advertisers manage and track mobile advertising campaigns," Larry Kim, CEO of search marketing firm WordStream, told me today.
"There are new channels popping up every week, and consumers are spending time with brands in new places ... engaging with brands like the Miami Dolphins across eight to 10 channels, which makes them look like eight to 10 people."
Do you run a business? If so, Google wants to help make web marketing and sales work for you.
At VentureBeat, we come across a lot of funding news every day. In order to bring you the most information possible, we’re rounding up the quick-and-dirty details about the funding deals of the day and serving them up here in …