If you’re like me, when you think of Adobe you think of Photoshop, Acrobat, Illustrator, and InDesign. That’s still Adobe, but it’s old-school Adobe. The company’s fastest-growing division is Adobe Marketing Cloud, expanding each of the past few quarters at 20-25 percent year-over-year, and taking a massive bite out of the retail analytics sector.
HootSuite announced yesterday that it now has almost eight million users, over 1,000 enterprise customers, 150 percent year-over-year growth, and a new partnership with social analytics expert Brandwatch.
Guest Post How much of the expected $131B spend will your cloud startup take this year?
Sure, San Francisco is one of the top American cities for social media jobs. And New York is hot for Twitter, Facebook, Pinterest, Instagram, and LinkedIn marketers.
But some of the cities on the list might surprise you.
“We are the complete marketing suite for visual interest-based social networks,” Piqora CEO Sharad Verma told me yesterday. “We’re the only company that provides a unified dashboard for Pinterest, Instagram, and Tumblr.”
Guest Post If content marketing has replaced direct contact, how can companies engage with prospects? Put another way, what do 100 likes of an infographic on Facebook, 1,000 views of a video on YouTube or 10,000 downloads of a presentation actually translate to?
Customers acquired via Twitter are worth 23 percent less, and Facebook brings in just barely average clients. But pay-per-click advertising brings in customers worth 46 percent more, and organic search brings in buyers who are worth a massive 54 percent more than your average customer.
Search is the gold standard in the internet marketing world. Nothing beats customers finding you via organic search, arriving at your website straight from Google, ready and willing to make a purchase.
Perhaps almost nothing.
Visual analytics and marketing platform Curalate studied 500,000 images on Pinterest to discover what drives the most likes and repins. The results might surprise you.
Quill is a digital marketing company that today announced raising $1.5 million to accommodate growing demand for its content.
If you want to highlight a product, build a landing page. If you’re an internet marketing guru, make a squeeze page. But if you want to start on online movement — and maybe sell a few books, speaking events, or other products along the way, create a smart site.
Tweets that you read and accounts that you follow are fairly likely to be on subjects that you care about. Tweets that you write are almost guaranteed to be about something that matters to you.
iPhone users open 17.5 percent of their commercial mail, while Android users open 8.93 percent, and BlackBerry owners open only .24 percent.
Salesforce says it has the world’s only unified social marketing suite. Adobe says its marketing cloud is a single service that includes everything digital marketers need to get ahead.
Shift begs to differ.
It’s no April Fools joke: Twitter is getting seriously serious about monetization. Just the latest indicator is a refreshed and updated help site the social network launched today for business users.
Crunching the numbers on tens of millions of social data points, hundreds of thousands of Facebook pages, and 8,500 of the world’s top brands on Facebook has taught Optimal Social a few things about virality.
Guest Post Folks, Twitter marketing just got serious.
Facebook is moving beyond the simple “X liked Coke” to the meaning of that like — and using more nuanced clues based on what Facebookers have posted and shared on the site to built that characterization.
Pinterest just raised $200 million at a $2.5 billion valuation. But if the company seriously starts to monetize what marketers like Sephora are finding in the social shopping platform, two and a half billion dollars is far too cheap.
Guest Post NFC technology offers unprecedented opportunities to brands that want to convey a tech-savvy image while delivering valuable offers and collecting vital consumer insights.
“This is a huge simplification to how advertisers manage and track mobile advertising campaigns,” Larry Kim, CEO of search marketing firm WordStream, told me today.
“There are new channels popping up every week, and consumers are spending time with brands in new places … engaging with brands like the Miami Dolphins across eight to 10 channels, which makes them look like eight to 10 people.”
Do you run a business? If so, Google wants to help make web marketing and sales work for you.
At VentureBeat, we come across a lot of funding news every day. In order to bring you the most information possible, we’re rounding up the quick-and-dirty details about the funding deals of the day and serving them up here in our “Funding daily” column.