Doing deals the right way

I’ve voiced quite a bit of opposition to the daily deals industry, but that doesn’t mean I’m opposed to discounting in general. Discounting can be an important part of the marketing mix, especially for encouraging trials.

LivingSocial does another deal with Amazon.com

Since VentureBeat first reported that Amazon.com was jumping into the group-buying frenzy with its $175 million investment in LivingSocial, we’ve been wondering how the companies will collaborate. Wonder no more: LivingSocial is offering $20 Amazon.com gift certificates for $10.

Report: Google offered $5.3B for daily deal site Groupon

Hot off the heels of an oft-criticized $700 million acquisition of flight-data provider ITA, search giant Google might now end up purchasing daily-deal provider Groupon for $5.3 billion, according to a report by AllThingsD. That comes just after reports of a buyout of the site for a mere $2.5 billion — less than half of what the latest reports indicate.