Showing that Yahoo is definitely concerned with improving its advertising business, CEO Marissa Mayer just announced two new ad units that are distinctly focused on Yahoo products and services.
Last week Google stock crashed 10%, shedding about $21 billion in market value, when its earnings were prematurely released. Google revenue was up … but profit was down.
Google for nothing and your Facebook for free?
Criteo raises $38.556 million to make display ads temptingly relevant.
Google will best its younger rival Facebook in one important area this year: display ad revenue.
Facebook, not content with its sizable chunk of the online display ad pie, could go mobile with its ad platform by the end of March. The company is already projected to take home 20 percent of all online ad revenues next year.
Executives from AOL, Yahoo and Microsoft met with web publishers Tuesday to present their plan to cooperate on display advertising, reports All Things D.
Ad retargeting company AdRoll on Thursday launched a new technology called LiquidAds that will help make digital display advertising more personalized.
Within the next year, you will be able to “Tap and Pay” with your mobile phone at a third of all retail store and restaurant checkout terminals in the United States. This prediction comes today from Google’s executive chairman Eric Schmidt at the Cannes Lions advertising festival.
Advertisers are likely to spend $31.3 billion buying online ads this year, 20 percent more than last year. That’s according to the encouraging forecast from market researcher eMarketer — and it’s almost twice the 10.5 percent growth in 2011 that eMarketer predicted in December.
Mpire, a company that helps to verify, optimize and measure online display advertising, today announced a third round of funding for $3 million to support the company’s growth. The company also decided to change its official name to its main product, Adxpose.
Guest Post Will Price is CEO of Widgetbox, which offers media-rich ads and widgets to increase online engagement.
Looking to make their display ads more appealing to advertisers and agencies, Yahoo today announced on its blog that it has plans to buy Dapper, a mashup technology to bring the advantages of search-based advertising into the world of display ads.