How earned media can drive mobile app downloads

With more than a decade of digital media experience, I’ve seen plenty of bad ideas posing as innovation. For example, a few weeks ago I noticed a QR code that was incorporated into a mobile display ad. I stared quizzically at the screen on my mobile device and thought: How the heck am I going to take an image of that QR code when my camera is on the opposite side of the screen?

Digital ad firm Komli Media raises $39M to expand Asian reach

Komli Media, an Asia Pacific-based digital advertising firm which claims Facebook and MSN among its partners, today announced $39 million in funding. This fourth round led by Northwest Venture Partners, is the Indian company’s largest financing yet and will help the six-year-old firm operate even more widely in the Asian Pacific region.

Obama Facebook Page

Obama wins in race for digital attention

The Obama campaign is employing a digital strategy like no other, betting more aggressively on Facebook, display ads, and paid search than Republican candidates seeking the nomination, according to new data from analytics firm comScore.

Google Wallet

Tap and Pay: Coming to a store near you (ASAP)

Within the next year, you will be able to “Tap and Pay” with your mobile phone at a third of all retail store and restaurant checkout terminals in the United States. This prediction comes today from Google’s executive chairman Eric Schmidt at the Cannes Lions advertising festival.

Online advertising explodes to $31B, but publishers getting squeezed?

Advertisers are likely to spend $31.3 billion buying online ads this year, 20 percent more than last year. That’s according to the encouraging forecast from market researcher eMarketer — and it’s almost twice the 10.5 percent growth in 2011 that eMarketer predicted in December.

Mpire becomes Adxpose and lands $3M for verifying online ads

Mpire, a company that helps to verify, optimize and measure online display advertising, today announced a third round of funding for $3 million to support the company’s growth. The company also decided to change its official name to its main product, Adxpose.

Why display ads are cool again

Will Price is CEO of Widgetbox, which offers media-rich ads and widgets to increase online engagement.

Yahoo makes display ads smarter with Dapper acquisition

Looking to make their display ads more appealing to advertisers and agencies, Yahoo today announced on its blog that it has plans to buy Dapper, a mashup technology to bring the advantages of search-based advertising into the world of display ads.