Showing that Yahoo is definitely concerned with improving its advertising business, CEO Marissa Mayer just announced two new ad units that are distinctly focused on Yahoo products and services.
Last week Google stock crashed 10%, shedding about $21 billion in market value, when its earnings were prematurely released. Google revenue was up ... but profit was down.
Google for nothing and your Facebook for free?
Criteo raises $38.556 million to make display ads temptingly relevant.
Google will best its younger rival Facebook in one important area this year: display ad revenue.
Guest Post
With more than a decade of digital media experience, I’ve seen plenty of bad ideas posing as innovation. For example, a few weeks ago I noticed a QR code that was incorporated into a mobile display ad. I stared quizzically …
Komli Media, an Asia Pacific-based digital advertising firm which claims Facebook and MSN among its partners, today announced $39 million in funding. This fourth round led by Northwest Venture Partners, is the Indian company’s largest financing yet and will help …
Unlike Yahoo, AOL’s activist shareholders won’t be able to boot out the company’s CEO due to false information on a resume.
Instead, Starboard Value LP, which owns 5.3 percent of AOL, decided to create a 96-page presentation outlining all of …
Turns out GM might have been on to something. New research from marketing agency Greenlight shows 44 percent of Facebook’s users say that they will “never” click on sponsored posts or display ads on Facebook.
UPDATE: Facebook sets $38 share …
The Obama campaign is employing a digital strategy like no other, betting more aggressively on Facebook, display ads, and paid search than Republican candidates seeking the nomination, according to new data from analytics firm comScore.
In fact, the Obama for …
Facebook, not content with its sizable chunk of the online display ad pie, could go mobile with its ad platform by the end of March. The company is already projected to take home 20 percent of all online ad revenues …
Massive online ad network Adknowledge has acquired Facebook advertising provider AdParlor, a move that will give Adknowledge a much better handle on the quickly growing social ad space. Terms of the acquisition were not disclosed.
“AdParlor has had impressive traction …
Executives from AOL, Yahoo and Microsoft met with web publishers Tuesday to present their plan to cooperate on display advertising, reports All Things D.
Despite all three companies competing with each other for ad dollars, the plan to cooperate is …
Ad retargeting company AdRoll on Thursday launched a new technology called LiquidAds that will help make digital display advertising more personalized.
Retargeting ads work in such a way to record that you visited an advertiser’s site and then show that …
Within the next year, you will be able to “Tap and Pay” with your mobile phone at a third of all retail store and restaurant checkout terminals in the United States. This prediction comes today from Google’s executive chairman Eric …
Advertisers are likely to spend $31.3 billion buying online ads this year, 20 percent more than last year. That’s according to the encouraging forecast from market researcher eMarketer — and it’s almost twice the 10.5 percent growth in 2011 that …
Mpire, a company that helps to verify, optimize and measure online display advertising, today announced a third round of funding for $3 million to support the company’s growth. The company also decided to change its official name to its main …
Guest Post
Will Price is CEO of Widgetbox, which offers media-rich ads and widgets to increase online engagement.
Brand marketers spend $20 billion a year on display advertising. The goal? Drive brand recall and purchase intent. The medium? Pictures, text, and call-to-action …
Looking to make their display ads more appealing to advertisers and agencies, Yahoo today announced on its blog that it has plans to buy Dapper, a mashup technology to bring the advantages of search-based advertising into the world of display …
