A new botnet attacking display advertisers is able to mimic humans so as to fly under the radar of bot-watching algorithms.
DataXu pulled in $27 million in funding today, proving that investors continue to see potential in the massively complicated world of ad-tech.
Google will best its younger rival Facebook in one important area this year: display ad revenue.
A whopping 96 percent of Google‘s $37.9 billion 2011 revenue came from advertising, but who is putting all that cash in Google’s wallet?
The U.S. Department of Justice today put its stamp of approval on Google’s acquisition of Admeld, an online ad startup.
Yahoo is set to acquire digital advertising company Interclick for $270 million, the companies announced today.
Guest Post [This piece was contributed to VentureBeat by Mihir Shah, CEO of mobile app company Tapjoy.]
Ad retargeting company AdRoll on Thursday launched a new technology called LiquidAds that will help make digital display advertising more personalized.
Mpire, a company that helps to verify, optimize and measure online display advertising, today announced a third round of funding for $3 million to support the company’s growth. The company also decided to change its official name to its main product, Adxpose.
Mobile startup 4info first became known for delivering advertising in SMS text messages, but the company moved aggressively into display ads last year, and it sounds like those efforts have paid off.
Glam Media, the media and advertising company focused on women, said today it is forming a global brand sales team in London to continue its global expansion in online brand advertising.
Rocket Fuel, a startup claiming to bring honest-to-God rocket science to the online advertising world, has raised $10 million in its second round of funding.