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5 reasons why native advertising has a bright future

Simply put, if you want to really engage consumers, you’ve got to run a content-driven campaign and you’ve got to get that content to a large audience precisely when and where they want them the most.

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Digital ad company OpenX acquires LiftDNA

Ad company OpenX, which helps publishers and enterprise companies sell valuable ad space, said today it has acquired LiftDNA, which helps find untapped ad sources and track how much money publishers make off of ad campaigns.

The Cookie Monster returns! Google caught tracking Safari users on Apple’s iOS

Welcome to another edition of yellow journalism with Julia Angwin of The Wall Street Journal. The reporter who brought you the “What They Know” series has caught Google with its pants down. The WSJ found that Google managed to get temporary tracking cookies assigned to people using Safari on the iPhone and iPad, even though both Apple and Google told consumers that Safari, by default, blocked this kind of activity.

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Do you have what it takes to be an entrepreneur?

When speaking to hopeful entrepreneurs throughout the years, there was one question that I constantly heard: “Do you think I have the qualities necessary to be a successful entrepreneur?”