Zynga bought OMGPOP at its peak, and one year later it appears to be shutting it down.
In wake of a second breakeven quarter, Zynga’s No. 2 describes the social-gaming giant’s latest strategy.
Zynga claims it improved the social stickiness of Draw Something in the sequel.
Zynga also killed two unreleased games, but it is on the verge of launching Draw Something 2.
Zynga New York gets new leadership as it prepares to launch Draw Something 2 after the original’s audience shrank by more than 12 million players.
Zynga’s No. 2 executive says success in mobile will depend on delivering core franchises.