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tag: DSP

Real-time bidding is the next mobile ad breakthrough — here’s how you can profit

Real-time bidding is the next mobile ad breakthrough — here’s how you can profit

July 23, 2012 2:06 PM Mike Downey

Guest Post

Anyone involved within the online display advertising space during the past four years is likely be aware of the steady rise of Real-Time Bidding (RTB) and the emerging power of demand-side platforms (DSPs). Since RTB-oriented purchasing enables advertisers instant access …

Google acquires Invite Media to help users with ad exchanges

Google acquires Invite Media to help users with ad exchanges

June 2, 2010 10:22 AM Devindra Hardawar

Google has reportedly purchased the startup Invite Media for around $70 million, according to All Things Digital. The company is a “demand side platform” (DSP) that helps ad buyers navigate advertising exchanges like Google’s AdX service.

Both Google and Invite …

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