John Oliver

4 big threats native advertising faces in 2015

Recently I’ve been hosting roundtable discussions over dinner in New York and London with publishing executives who are betting big that native advertising will drive major revenue growth in 2015 for their businesses. We often end up debating what the biggest threats to the industry are, and there are four notable threats I wanted to share.

Twitter dragon

Why Twitter launched Fabric, in 5 devastating charts

Yesterday Twitter unveiled Fabric, a semi-integrated suite of tools for mobile app developers. The company somewhat grandiosely refers to it as a “modular mobile platform,” but while it’s definitely modular and certainly focused on mobile, it’s not a platform in any commonly understood sense of the term.

Soul for sale

The exit: Hey founders, you weren’t using your soul, were you?

Here’s an extreme version of what you can expect to hear just before signing over your startup in an M&A deal: “Our counsel says including your first born child in reps and warranties is totally standard. We have never had any pushback on this!”

Building 42 on Microsoft's Redmond, Wash., campus, one of many buildings where company engineers work on the Microsoft Azure public cloud.

More open-source at Microsoft? You'd better believe it

REDMOND, Wash. — Following Microsoft’s announcement today about new partnerships with operating system startup CoreOS and big data company Cloudera, it’s clearer than it’s been in years the tech giant is committed to working with lots of partners and open-source technologies.

hubspot

Why Hubspot's IPO was more than just an IPO

When most companies have their IPOs, it’s a private celebration amongst founders, employees, investors, bankers and lawyers. But the debut of HUBS needs to be a more public celebration.

smile

Is there room for comedy in B2B ?

A funny thing happened at a conference. I learned things. And I remembered stuff. Oh, and I laughed. When talking about B2B technology, I laughed.