The driving forces of change in mobile advertising

Cheryl Morris is the director of marketing for Nanigans. In less than a year, Facebook became the market leader in mobile display ads – outpacing giants like Google and Apple to control approximately a quarter of all mobile display revenues. What represented zero percent of Facebook’s ad revenues a year ago is on track to be a billion-dollar market this year in the United States alone.

Cooliris aims to boost pageviews for publishers of its 3D wall

Cooliris, a much-watched maker of tools for browsing images and videos on websites, has been promoting its Cooliris Wall as a way for publishers to add lots of good-looking, engaging content. Through the Wall, they can present images, videos, and more in a format that visitors can scroll through quickly and smoothly. While the time users spend on such features can be presented to advertisers through a metric called “engagement,” for many Web publishers the real measure of audience is pageviews. Now Cooliris can improve those too.