Guest Post Raf Keustermans, CEO and co-founder of Plumbee, a social casino games company based in London, talks about the role of stickiness and what you need to do to keep your audience engaged in your game.
Backplane started out as the team building Littlemonsters.com for Lady Gaga. Now it is opening up its platform to the world’s most iconic brands and announcing strategic investments from Coca-Cola and Cirque du Soleil.
Nestivity founder Henry Min said Twitter is the most powerful communication tool out there, and yet brands don’t make the most of it.
User acquisition one of the most complicated and frustrating performance indicators (KPIs). At MobileBeat today, successful mobile startups revealed how they capture and engage their users.
Guest Post Here are the five most important metrics you need to focus on to improve and maintain healthy engagement.
Guest Post Cheryl Morris is the director of marketing for Nanigans. In less than a year, Facebook became the market leader in mobile display ads – outpacing giants like Google and Apple to control approximately a quarter of all mobile display revenues. What represented zero percent of Facebook’s ad revenues a year ago is on track to be a billion-dollar market this year in the United States alone.
If you want to go big on YouTube, you don’t want do be a big corporate brand or repurpose content from the nightly news. You do want to be in the gaming, entertainment, or comedy industries. And you most definitely want to have something to say.
Facebook page owners have long yearned for more insight than PTAT — Facebook’s people talking about this metric — offers. Starting today, they’re getting their wish.
Sometimes there is a reason companies do things under the radar.
Facebook fans are the holy grail of small business, according to a recent study by Staples.
Guest Post The lessons from online games and virtual communities are taking over. Here’s how they can help your company.
How is your company doing in social? Are you engaging customers, fans, and potential customers? And are you doing it better than your competitors?
“It’s not terrible to be number two,” Passikof said. “But in both cases I think consumers are looking for higher degrees of innovation. It was only after Samsung and other companies came out with smaller tablets that Apple brought out the iPad mini. It was only in reaction.”
“The core reason for the deal is that we have a killer Facebook advertising solution, and they have a killer Facebook analytics solution,” Unified VP of corporate communications Dave Donohue said.
It seems almost certain that Apple will announce an iPad Mini tomorrow in San Jose. And for several reasons, advertisers can’t wait.
Lithium Technologies discloses $5.6 million, likely behind its recent acquisition of Social Dynamx.
Customer service is going social. Unfortunately, it’s traveling on the slow boat to customer satisfaction.
Most two-year-olds are growing fast. But few are growing as quickly as social media management service SproutSocial, which is riding the wave of social media escaping the marketing department and penetrating the entire enterprise.
Social engagement tool Buffer will be announcing an integration with top Twitter web and mobile client TweetCaster tonight.
Twitter might be considering a replacement metric for follower count that more accurately measures how influential users are.
Editor’s Pick Jeff Fluhr, the serial entrepreneur who sold StubHub to eBay for $310 million, thinks there are far better options than Google Hangouts when you want to connect, engage, and communicate with groups of people.
Not surprisingly, high up on the list is his new startup, Spreecast.
As a struggling Chartbeat addict, I can tell you that watching the number of people flooding onto your site or story can be a rush. But like any great high, it fades too fast, especially when you can’t figure out how to keep them coming back.
Analytics is becoming the big science behind mobile games. And the folks at Apsalar are aiming at becoming the biggest propeller heads in the business.
Qwiki, an online Wikipedia-esque service that displays information and computer-generated voices, images and video, launched an online presentation creation tool for publishers today, at the TechCrunch Disrupt 2011 conference in San Francisco.
Cooliris, a much-watched maker of tools for browsing images and videos on websites, has been promoting its Cooliris Wall as a way for publishers to add lots of good-looking, engaging content. Through the Wall, they can present images, videos, and more in a format that visitors can scroll through quickly and smoothly. While the time users spend on such features can be presented to advertisers through a metric called “engagement,” for many Web publishers the real measure of audience is pageviews. Now Cooliris can improve those too.