mouse trap

The unprofitable SaaS business model trap

Marketo filed for IPO with impressive 80 percent year-over-year growth in 2012, with almost $60m in revenue.
Except, they lost $35m. WTF?

Startups are from Mars, enterprises are from Venus

Founders and venture capitalists will need to augment their teams with sales executives who can nimbly step around the challenges of contract negotiations, channel partnerships, and client services engagements.