10 New York City startups we're crazy about

You’ve seen our top New York City technology influencers, but we also want to spotlight the top 10 most interesting startups the city has to offer.

33Across raises $13.1M to power the most complete social graph ever

For a company that’s grown as quickly as the social ad targeting firm 33Across, it’s taken surprisingly little funding. Today 33Across announced that it has raised $13.1 million in a third round of funding led by Pelion Venture Partners — but even with that its total funding is only slightly more than $26 million.

4 reasons why 2012 will be the year of “Social Enlightenment”

Big data and Facebook: two behemoths that became a much bigger part of the marketer’s lexicon in 2011. Large brands, particularly, invested more time into better understanding the enormous quantities of rich social data about their consumers. And, it’s no secret that advertisers will continue to pour greater resources into social networks, both in an effort to reach existing customers as well as the vast universe of potential customers with whom they’re associated.

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Facebook fans are irrelevant: Marketers want the social hybrid

There’s a significant shift happening where more and more marketers are expanding from targeting Facebook Fans to reaching the people those fans are socially connected to. This change was validated by a recent ComScore report, which is being accelerated by a confluence of factors.