How eye-tracking tech is about to make advertising even more invasive
Guest Post Eye tracking is the next front in advertisers' quest for your undying attention -- but what exactly do you stand to gain from it?
Samsung accused of patent infringement yet again — this time over eye-tracking tech
March 19, 2013 7:16 AM
Ricardo Bilton
Another day, another patent infringement claim against Samsung.
Samsung’s Galaxy S IV will look into your eyes to scroll pages
March 4, 2013 12:52 PM
Devindra Hardawar
While Samsung's Galaxy S III kept an eye on you to keep its screen from dimming, the company's next smartphone will look at you even more closely.
Why eye-tracking could be the cure for poorly placed web ads
October 3, 2012 2:21 PM
Ricardo Bilton
Measuring ad effectiveness online is a tough business, but EyeTrackShop says its found the key: Your eyeballs.
Kayak gives site a new look, isn’t worried about Google competition
January 30, 2012 5:00 AM
Heather Kelly
How big of a deal is a site redesign, really? For travel-booking heavy Kayak, it’s everything. That’s why it took the company six months, one $30,000 eye-tracking device, and countless A/B tests to perfect its new website look, which is …
Tobii keeps an eye on distracted drivers
November 30, 2011 8:47 AM
Ciara Byrne
The most dangerous part of any motor vehicle is the driver. Swedish eye-tracking pioneer Tobii just announced a platform to detect drowsiness and distraction in drivers.
There are 41,000 road traffic fatalities a year in the U.S. according to the …
Tobii, eye-tracking technology company, raises $14M
Tobii Technology, a Stockholm, Sweden company that lets you know where users are looking on their computer screen, has raised $14 million in venture capital funding from Investor Growth Capital.
The announcement is here.
The technology allows publishers and advertisers …
