Kayak gives site a new look, isn’t worried about Google competition

How big of a deal is a site redesign, really? For travel-booking heavy Kayak, it’s everything. That’s why it took the company six months, one $30,000 eye-tracking device, and countless A/B tests to perfect its new website look, which is being unveiled today.

The eight-year-old flight-, hotel-, and car-reservation company recently released a new iPhone and iPad app. Inspired by the minimalist user interface of the iOS app, Kayak decided to give its website a … Continue Reading

Tobii keeps an eye on distracted drivers

The most dangerous part of any motor vehicle is the driver. Swedish eye-tracking pioneer Tobii just announced a platform to detect drowsiness and distraction in drivers.

There are 41,000 road traffic fatalities a year in the U.S. according to the National Highway Traffic Safety Administration. An estimated 25 percent of all fatal accidents are caused by driver fatigue and, if you add in distracted drivers, that figure is probably even higher.

“The eyes tell it … Continue Reading

Tobii, eye-tracking technology company, raises $14M

The most dangerous part of any motor vehicle is the driver. Swedish eye-tracking pioneer Tobii just announced a platform to detect drowsiness and distraction in drivers.

There are 41,000 road traffic fatalities a year in the U.S. according to the National Highway Traffic Safety Administration. An estimated 25 percent of all fatal accidents are caused by driver fatigue and, if you add in distracted drivers, that figure is probably even higher.

“The eyes tell it … Continue Reading