Guest Post Eye tracking is the next front in advertisers' quest for your undying attention -- but what exactly do you stand to gain from it?
Another day, another patent infringement claim against Samsung.
While Samsung's Galaxy S III kept an eye on you to keep its screen from dimming, the company's next smartphone will look at you even more closely.
Measuring ad effectiveness online is a tough business, but EyeTrackShop says its found the key: Your eyeballs.
How big of a deal is a site redesign, really? For travel-booking heavy Kayak, it’s everything. That’s why it took the company six months, one $30,000 eye-tracking device, and countless A/B tests to perfect its new website look, which is …
The most dangerous part of any motor vehicle is the driver. Swedish eye-tracking pioneer Tobii just announced a platform to detect drowsiness and distraction in drivers.
There are 41,000 road traffic fatalities a year in the U.S. according to the …
Tobii Technology, a Stockholm, Sweden company that lets you know where users are looking on their computer screen, has raised $14 million in venture capital funding from Investor Growth Capital.
The announcement is here.
The technology allows publishers and advertisers …