Former Google ad manager Michelle Morris has joined Facebook to help car companies sell more vehicles on Facebook, the company announced this morning.
Today, respected research and advisory firm Forrester dumped on Facebook, saying that it is failing marketers. The real problem, however, is actually that Forrester is failing its customers.
A study of more than 200 billion ads on Facebook says that mobile ads on iPhone generate 1,790 percent more return on investment than ads on Android. Even worse, advertising on Android actually costs more than it returns.
Performance marketing company Nanigans released a study today showcasing that Facebook advertising is alive and well, with retailers seeing a 375 percent explosion in click-through rates from Q3 2012 to Q3 2013 — and healthy 152 percent return on investment.
Facebook’s mobile app ads have been tremendously successful, with 8,400 advertisers driving a massive 145 million app installs so far in 2013 alone. Now the company is adding a new ad type: mobile app ads that help developers build app engagement and conversion.
Guest Post Until Facebook is able to figure out a way to make its video advertising entertaining enough to keep its users from browsing different websites, its video strategy is misguided at best.
Facebook’s coming video ads will be disruptive, interrupt people, and run the risk of Facebook becoming the very social network it supplanted, according to at least one online advertising executive.
According to Facebook, advertisers who judge the success of their online campaigns on click-through rates are doing it wrong.
Facebook’s new real-time media buying and bidding platform is finally out of beta — but is it any better than its more mature competitors?
Facebook is giving advertisers the capability to reach members searching for Pages, places, and applications with typeahead search ads called “Sponsored Results.”
Wildfire, the social media marketing company Google unexpectedly acquired last week, has just released a big ol’ body of research dealing with the finer points of fandom — online fans for big brands, that is.
Facebook’s mobile ads, announced today, are an attempt to patch one of the biggest holes in the company’s revenue model.
Perhaps you’ve heard the saying, “If you’re not paying for the product, then you are the product.”
For those who live and die by Facebook advertising and marketing, Facebook has taken the wraps off a new Ads API.