Facebook Bootcamp

Why Facebook’s video ads are destined to fail

Until Facebook is able to figure out a way to make its video advertising entertaining enough to keep its users from browsing different websites, its video strategy is misguided at best.


Why Facebook is reining in commercial content as its IPO looms

Facebook rolled out its first mobile ads today, a crucial step for the social network’s business as users increasingly connect with Facebook through their phones and tablets. In the run-up to the company’s IPO, this was an area investors were giving particular scrutiny.

Facebook announces Offers, new Sponsored Stories, & mobile ads

Facebook’s marketing conference in New York today brought big news for social media advertisers. In addition to bringing Offers and new promotional tools to marketers, Facebook is also allowing ads to creep into mobile news feeds.