Facebook today made its mobile app install ads infinitely more attractive to app makers who want to pay to increase their downloads.
Commercial breaks are coming soon to your Facebook News Feed.
Facebook this week started offering its most popular members, those with more than 5,000 friends and subscribers, the chance to pay to promote their own status updates to get more visibility.
Guest Post Facebook recently released its “Custom Audiences” feature, which allows digital markets to run advertising campaigns targeted specifically to certain customers and prospects. With nearly 83 percent of marketers using Facebook, what can marketers actually do with this new tool?
Facebook said that roughly 126 million of its mobile monthly active users accessed the social network exclusively through mobile devices in September.
Facebook has increased the amount of revenue it generates each day from advertisements running in the News Feed by four-fold over the course of the past 90 days.
In what normally would strike the fear of God into investors, Facebook announced that it grew mobile monthly active users to 604 million people. The quarter was ultimately a rather lackluster one for the company financially speaking -- save for mobile advertising growth.
Facebook's new real-time media buying and bidding platform is finally out of beta -- but is it any better than its more mature competitors?
Facebook is giving advertisers the capability to reach members searching for Pages, places, and applications with typeahead search ads called "Sponsored Results."
Wildfire, the social media marketing company Google unexpectedly acquired last week, has just released a big ol' body of research dealing with the finer points of fandom -- online fans for big brands, that is.
Facebook will try to turn its story around today. In its first earnings report as a public company, it will use a positive second-quarter earnings statement as a way to craft an uplifting tale. Investors, however, may have trouble seeing …
Five disgruntled Facebook users have forced the social network to change how it manages its popular Sponsored Stories ad units.
The users, two of whom are minors, sought class-action status in a lawsuit against Facebook for using their names and …
Here’s some news Wall Street is sure to “like.” Facebook’s major money-maker is looking sexier than ever to advertisers despite higher costs and drop-offs in performance, according to newly published research.
The social network’s advertising business, which contributed $3.1 billion …
Advertisers desirous of taking of advantage of Facebook’s newest placement opportunity, the logout page, might need to prepare for a little sticker shock. The digital billboard space is rumored to require a minimum daily ad spend of $710,000.
Logout page …
Editor's Pick
In its IPO filing Wednesday, Facebook identified mobile’s limited revenue potential, competition from other social networks, and the potential loss of advertisers as factors that could seriously harm its business. But was the social networking company, which relied on advertising …
Perhaps you’ve heard the saying, “If you’re not paying for the product, then you are the product.”
Facebook (and just about every other free Web service) has built a business on that saying and its implications, and the European Commission …
For many small businesses, Google’s AdWords product may be their only online marketing channel. Today at TechCrunch Disrupt, New York City startup Clickable introduced its Master Campaign tool, which the company claims is the first product to allow for campaign …
Facebook, the booming social network company, is quietly creating a technology that would let advertisers target Facebook users based on the “massive amounts of information people reveal” about themselves, according to a story in today’s WSJ.
The new ad plan, …
