What Facebook isn’t telling you about its risky ad business
In its IPO filing Wednesday, Facebook identified mobile’s limited revenue potential, competition from other social networks, and the potential loss of advertisers as factors that could seriously harm its business. But was the social networking company, which relied on advertising for 85 percent of its revenue in 2011, forthcoming enough about the real risks associated with its primary money-maker?
“The issue of click-through rate was not mentioned as a risk in the S-1,” said Peter … Continue Reading
Facebook’s entire business model is under fire in the EU
Perhaps you’ve heard the saying, “If you’re not paying for the product, then you are the product.”
Facebook (and just about every other free Web service) has built a business on that saying and its implications, and the European Commission is taking the social network to task for it. The EU is considering a ban on Facebook’s practice of selling demographic data to marketers and advertisers without specific permission from users.
First, let’s have a … Continue Reading
Clickable lets small businesses go beyond Google's search ads
Perhaps you’ve heard the saying, “If you’re not paying for the product, then you are the product.”
Facebook (and just about every other free Web service) has built a business on that saying and its implications, and the European Commission is taking the social network to task for it. The EU is considering a ban on Facebook’s practice of selling demographic data to marketers and advertisers without specific permission from users.
First, let’s have a … Continue Reading
Facebook developing own ad targeting technology
Perhaps you’ve heard the saying, “If you’re not paying for the product, then you are the product.”
Facebook (and just about every other free Web service) has built a business on that saying and its implications, and the European Commission is taking the social network to task for it. The EU is considering a ban on Facebook’s practice of selling demographic data to marketers and advertisers without specific permission from users.
First, let’s have a … Continue Reading
