Guest Post Until Facebook is able to figure out a way to make its video advertising entertaining enough to keep its users from browsing different websites, its video strategy is misguided at best.
Facebook today made its mobile app install ads infinitely more attractive to app makers who want to pay to increase their downloads.
Commercial breaks are coming soon to your Facebook News Feed.
Facebook this week started offering its most popular members, those with more than 5,000 friends and subscribers, the chance to pay to promote their own status updates to get more visibility.
Guest Post Facebook recently released its “Custom Audiences” feature, which allows digital markets to run advertising campaigns targeted specifically to certain customers and prospects. With nearly 83 percent of marketers using Facebook, what can marketers actually do with this new tool?
Facebook said that roughly 126 million of its mobile monthly active users accessed the social network exclusively through mobile devices in September.
Facebook has increased the amount of revenue it generates each day from advertisements running in the News Feed by four-fold over the course of the past 90 days.
In what normally would strike the fear of God into investors, Facebook announced that it grew mobile monthly active users to 604 million people. The quarter was ultimately a rather lackluster one for the company financially speaking — save for mobile advertising growth.
Facebook’s new real-time media buying and bidding platform is finally out of beta — but is it any better than its more mature competitors?
Facebook is giving advertisers the capability to reach members searching for Pages, places, and applications with typeahead search ads called “Sponsored Results.”
Wildfire, the social media marketing company Google unexpectedly acquired last week, has just released a big ol’ body of research dealing with the finer points of fandom — online fans for big brands, that is.
Editor's Pick https://www.facebook.com/zuckZuckerberg's desk
Perhaps you’ve heard the saying, “If you’re not paying for the product, then you are the product.”
For many small businesses, Google’s AdWords product may be their only online marketing channel. Today at TechCrunch Disrupt, New York City startup Clickable introduced its Master Campaign tool, which the company claims is the first product to allow for campaign management across Google, Facebook, Yahoo, and Microsoft’s Bing.
Facebook, the booming social network company, is quietly creating a technology that would let advertisers target Facebook users based on the “massive amounts of information people reveal” about themselves, according to a story in today’s WSJ.