Just a few weeks after Facebook gave us the beautiful new uncluttered news feed, the social network is starting a test to introduce Facebook Exchange ads right in the middle of that wonderful simplicity.
Facebook is moving beyond the simple "X liked Coke" to the meaning of that like -- and using more nuanced clues based on what Facebookers have posted and shared on the site to built that characterization.
Ad tech startup AdRoll has released the results of its first foray into selling retargeted ads on Facebook’s ad exchange — and what might come as a shock to no one, the results look great.
Facebook's new real-time media buying and bidding platform is finally out of beta -- but is it any better than its more mature competitors?
Are Facebook’s Marketplace ads a waste of cash?
That was one the many questions asked last month when General Motors beat a high-profile retreat from the Facebook ad platform.
But according to a report from marketing research firm eMarketer, General …