Twitter is planning to launch a Facebook Exchange-like service to allow brands to buy ads programmatically and retarget Twitter users based on their browsing and search history.
Just a few weeks after Facebook gave us the beautiful new uncluttered news feed, the social network is starting a test to introduce Facebook Exchange ads right in the middle of that wonderful simplicity.
Facebook is moving beyond the simple “X liked Coke” to the meaning of that like — and using more nuanced clues based on what Facebookers have posted and shared on the site to built that characterization.
Ad tech startup AdRoll has released the results of its first foray into selling retargeted ads on Facebook’s ad exchange — and what might come as a shock to no one, the results look great.
Facebook’s new real-time media buying and bidding platform is finally out of beta — but is it any better than its more mature competitors?