Facebook making ads more useful to mobile users, says COO Sandberg

Facebook exec Sheryl Sandberg said Facebook's mobile ads will increase in engagement if not in number and called mobile more important than TV for advertisers.

Mobile revenue shines as Facebook’s earnings beat Wall Street estimates

Facebook's earnings just hit the wire, showing $1.585 billion for the quarter and a grand total of $5.1 billion for all of 2012, narrowly beating estimates of $5 billion.

Don’t bother uploading mobile photos to Facebook, Photo Sync does that for you

Facebook Photo Sync automatically syncs your phone's camera roll to a private album for bulk sharing whenever the mood strikes -- no manual uploads required.

Facebook finally adds a share button to the mobile experience

Facebook launched a share button for its mobile website. The feature finally makes the once complicated process of reposting status updates on mobile effortless.

More mobile ads headed your way as Facebook opens new ad unit to all app makers

Two months into testing a program for promoting sponsored applications in Facebook's iOS and Android applications, the social network has opened the service to all developers.

Facebook let two interns build its first mobile ad product

Facebook has been taking heat for eons over its mobile strategy, and this news is likely to send certain analysts through the roof: The social network's first-ever interface for mobile ads, which launched October 3, was the work of a couple interns.

Facebook steps up security on mobile

A LinkedIn breach that compromised 6.5 million passwords spiraled into a security frenzy this week when Last.fm and eHarmony also suffered from password hacking attacks. Facebook, so far in the clear, has today gone on the offensive with improved mobile …

Facebook’s latest, subtlest ads are coming straight into your News Feed

Facebook has just announced that sponsored stories, a subtle form of advertising, are coming directly into your News Feed in a whole new way.

Sponsored stories are a little different from straight-up advertisements, but they’re still commercial, bought-and-sold content that …

Facebook’s mobile ad strategy is a risk for Facebook and its advertisers (analysis)

Facebook’s mobile ads, announced today, are an attempt to patch one of the biggest holes in the company’s revenue model.

Until today, the company didn’t have any way to make money from its mobile apps due to the lack of …