Facebook’s mobile ads, announced today, are an attempt to patch one of the biggest holes in the company’s revenue model.
Facebook’s IPO has raised hopes in Silicon Valley that the tech industry’s days of wine and roses will soon be back with hundreds of startups going public. Even President Obama seems excited. He recently proposed an “IPO on-ramp” to help young, smaller companies go public.
Buried in Facebook’s 21,890 word registration statement with the U.S. Securities and Exchange Commission are a ton of new facts and figures about the social media company. Since there’s a larger-than-usual amount of buzz surrounding Facebook upcoming initial public offering, one of the best ways to cut through the noise is to look at the numbers.
Wall Street likes data. Annual reports and quarterly reports move markets. If Wall Street could access daily data on the ins-and-outs of a company, it would. Hedge funds have been known to use analysis of satellite imagery of Wal-Mart parking lots to try to get a jump on the markets.
Facebook said its users are increasingly using mobile devices, and that this is risky because the social network still hasn’t figured out how it can make money from mobile ads.
Facebook’s core values include a powerful, results-oriented, anti-theoretical philosophy called “The Hacker Way,” according to founder Mark Zuckerberg.
“The Hacker Way is an approach to building that involves continuous improvement and iteration,” Zuckerberg writes. “Hackers believe that something can always be better, and that nothing is ever complete. They just have to go fix it — often in the face of people who say it’s impossible or are content with the status quo.”
Facebook has filed its S-1 form with the SEC, announcing its intention to go public.